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  • January 26, 2011

AM Inbox: Selling vs. helping

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 1/24 — Big savings for the big game + shipping is free‏
With the Super Bowl less than two weeks away, messaging about the “big game” has increased significantly the last few days. In this Oriental Trading email, I like how they pair a promotional message and shipping information banner with links to an article on party planning and to party planning resources. The message is clear: Oriental Trading doesn’t just want to sell subscribers stuff, they want to help their subscribers throw a great party.

Click to view this Jan. 24, 2011 Oriental Trading email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ann Taylor, 1/24 — Say, "I Do" To Our New Wedding Collection + Free Shipping On $150 Or More!‏
Lane Bryant, 1/24 — Valentine Lingerie + Breezy Spring Dresses‏
Costco, 1/24 — Treat Your Valentine to 36 Gorgeous Red Roses...Pre-Order Today for $69.99 Delivered!
Tiffany & Co., 1/24 — Tiffany Keys Make Brilliant Valentines
Kmart, 1/24 — Save on fragrances & other Valentine's gifts. Your cupid has arrived!
Blue Nile, 1/24 — Limited Time Only: Up to $150 Off Top 20 Valentine’s Day Gifts‏
Walgreens, 1/24 — Extra 20% OFF Salon Hair Care + Valentine's Day Gift Ideas & 20% OFF Contact Lenses‏
NFLshop, 1/24 — AFC/NFC Conference Championship Gear Now Available At NFLShop.com‏
Linens ’n Things, 1/24 — Get Ready for the Big Game with 20% Savings!
Buy.com, 1/24 — Tackle Huge Savings For The Big Game‏
TigerDirect, 1/24 — HDTV Super Week Starts Now: 50" - 73" starting at $549...$100 Cashback from Paypal & Much More‏
Art.com, 1/24 — Coupons Inside + Famous Artists who were born in January!‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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