The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Overstock, 9/9 — 9% OFF COUPON
Overstock was one of three major online retailers inspired by 9/9/09, the last date with all single digits for 1001 years. In addition to offering 9% off, further down in the email, they explain the mathematically significance of the day in their At Home with the “O” feature, which links to suggestions of nine things to consider doing to mark the occasion.
Banana Republic, 9/9 — 9 hours only! Up to 25% off + free shipping.
Banana Republic marked the occasion with a 9-hour sale that included free shipping on orders of $99 or more. They also used some nice, simple animation to catch people’s attention.
Here’s the animated portion of the email:
ShopNBC, 9/9 — 9.9.09 A Lucky Day with 99 Cent Shipping
ShopNBC did the best job of using their subject line to set up their promotion, which offered 99 cent shipping on “lucky” items and asked subscribers to tune in and log on at 9am and 9pm for extra lucky offers.
Bluefly, 9/9 — Introducing The NEW Fall 2009 Collection...
Bluefly has redesigned their email headers so that they’re in sync with their website design. The reskin is purely cosmetic, moving to white text on blue hued backgrounds. The only other changes is that the logo is a little bigger and they’ve left-justified their preheader text, which was previously centered. Here’s the new design:
And here’s the old design from a Sept. 8 email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 9/9 — Use Code 32GIFT to Get Free Shipping!
The Company Store, 9/9 — Pillow Sale - Invest in a Better Night's Sleep
Drs. Foster & Smith, 9/9 — Keep Your Dog Comfortable - SAVE
Neiman Marcus, 9/9 — RETRO FIT: '60s polish with a twist from today
Toys “R” Us, 9/9 — Trick "R" Treat, $2 Shipping On All Halloween Costumes
Lillian Vernon, 9/9 — Exclusive Costume Ideas for Boils and Ghouls
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