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  • September 10, 2009

AM Inbox: Seeing 9's for the last time in 1001 years

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Overstock, 9/9 — 9% OFF COUPON‏
Overstock was one of three major online retailers inspired by 9/9/09, the last date with all single digits for 1001 years. In addition to offering 9% off, further down in the email, they explain the mathematically significance of the day in their At Home with the “O” feature, which links to suggestions of nine things to consider doing to mark the occasion.

Click to view this Sept. 9, 2009 Overstock email full-sized

Banana Republic, 9/9 — 9 hours only! Up to 25% off + free shipping.‏
Banana Republic marked the occasion with a 9-hour sale that included free shipping on orders of $99 or more. They also used some nice, simple animation to catch people’s attention.

Click to view this Sept. 9, 2009 Banana Republic email full-sized

Here’s the animated portion of the email:

Animated portion of Sept. 9, 2009 Banana Republic email

ShopNBC, 9/9 — 9.9.09 A Lucky Day with 99 Cent Shipping‏
ShopNBC did the best job of using their subject line to set up their promotion, which offered 99 cent shipping on “lucky” items and asked subscribers to tune in and log on at 9am and 9pm for extra lucky offers.

Click to view this Sept. 9, 2009 ShopNBC email full-sized

Bluefly, 9/9 — Introducing The NEW Fall 2009 Collection...
Bluefly has redesigned their email headers so that they’re in sync with their website design. The reskin is purely cosmetic, moving to white text on blue hued backgrounds. The only other changes is that the logo is a little bigger and they’ve left-justified their preheader text, which was previously centered. Here’s the new design:

Click to view this Sept. 9, 2009 Bluefly email full-sized

And here’s the old design from a Sept. 8 email:

Click to view this Sept. 8, 2009 Bluefly email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 9/9 — Use Code 32GIFT to Get Free Shipping!‏
The Company Store, 9/9 — Pillow Sale - Invest in a Better Night's Sleep‏
Drs. Foster & Smith, 9/9 — Keep Your Dog Comfortable - SAVE‏
Neiman Marcus, 9/9 — RETRO FIT: '60s polish with a twist from today‏
Toys “R” Us, 9/9 — Trick "R" Treat, $2 Shipping On All Halloween Costumes‏
Lillian Vernon, 9/9 — Exclusive Costume Ideas for Boils and Ghouls‏

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