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  • December 25, 2008

AM Inbox: Season's greetings

>>Merry Email Marketing MAD LIBS. Enjoy them with your colleagues, friends and family. Download some festive fun.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Blair, 12/23 — Merry Christmas, from our family to yours
Blair—along with PetSmart, Art.com and Urban Outfitters—has sent out a season’s greetings email to their subscribers. These messages vary in terms of their approach, how well they’re tied into the brand, and whether there’s any secondary promotional messaging. In this case, there’s no secondary promotional messaging and while it’s not tied to the brand so much, it is signed by an employee and expresses a great sentiment.

Click to view this Dec. 23, 2008 Blair email full-sized

Finish Line, 12/23 — LAST DAY FOR IN-STORE PICKUP!
In this email Finish Line promoted their in-store pick-up service as a last-minute shopping option. Circuit City, Nordstrom, Wal-Mart and others have also promoted their in-store pick-up services, but this is the first time this season that the service has been mentioned in a subject line.

Click to view this Dec. 23, 2008 Finish Line email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Hallmark, 12/23 — NEW Maxine E-Card + New Year's cards
PetSmart, 12/23 — Thank you and best wishes for 2009!
Art.com, 12/23 — Season's Greetings from Art.com
Urban Outfitters, 12/23 — Holiday Happy!
Alloy, 12/23 — There's Still Time - Send an E-Gift Card
Neiman Marcus, 12/23 — It's not too late! VIRTUAL NM GIFT CARDS save the day!
Saks Fifth Avenue, 12/23 — Give a Saks Virtual Gift Card
Nordstrom, 12/23 — Last-Minute Shopping Made Easy + Double Rewards Points (Details Inside)
Finish Line, 12/23 — LAST DAY FOR IN-STORE PICKUP!
Harry & David, 12/23 — LAST CHANCE for FREE Christmas Delivery!
Saks Fifth Avenue, 12/23 — FREE SHIPPING Ends in 5 Hours
Blue Nile, 12/23 — It's Not Too Late: Free Overnight Shipping on All Orders
Dick’s Sporting Goods, 12/23 — Last Chance! Overnight Shipping Only $9.99 + Guaranteed Delivery on Great Gifts thru Dec. 23rd
TigerDirect, 12/23 — 2008 End of Year Clearance...Hurry
OfficeMax, 12/23 — Year-End Clearance - Save up to 75%
Eddie Bauer, 12/23 — Ultimate Sale: Save Up To 50%!

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