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  • July 25, 2011

AM Inbox: Retailers ride heat wave

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J&R, 7/22 — Heat Wave Weekend Sale. . . Cool Deals on ACs and More!
Lands’ End, 7/22 — Beat the heat with very cool prices: up to 70% off
Lane Bryant, 7/22 — It's Too Hot - The Weather And These Savings
REI, 7/22 — Save Your Skin + Clothing and Sandals under $50 at REI-OUTLET.com
Coldwater Creek, 7/23 — Forecast: COOL with 40% OFF!
Coldwater Creek, 7/24 — A Cooling Trend is Here!‏
Big retailers typically aren’t nimble enough to react to weather events like blizzards (see Dec. 21, 2010 AM Inbox), but quite a few were able to react to the heat wave that hit most of the country late last week. J&R promoted some ACs, Coldwater Creek promoted clothes designed to keep you cool, while others just tried to catch subscribers who were avoiding the heat by staying inside.

Hallmark, 7/24 — Top reasons to order now (Hint: one is SAVING 50%!)
In addition to Buy.com redesign, which included the addition of a list of reasons subscribers should shop with them (see July 1 AM Inbox), a few other retailers have also been putting forward similar lists, including Hallmark in this email. These kinds of lists can be great educational pieces and can reiterate improvements or new offering that were introduced in recent months but may have been missed by subscribers. Saks Fifth Avenue (see Jan. 12, 2009 AM Inbox) and Macy’s (see Oct. 20, 2009 AM Inbox) have run similar lists in the past.

Click to view this July 24, 2011 Hallmark email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 7/22 — Back to School Sale
Overstock.com, 7/22 — BACK-TO-SCHOOL SAVINGS
Foot Locker, 7/22 — Our Kind of Math - Save 20% Online on All Your Back-to-School Needs!
Office Depot, 7/22 — A Coupon + 1cent & 25cent Deals = Awesome Back To School Savings
eBags, 7/24 — Your Back to School Headquarters - Huge Savings on the Biggest Brands
crewcuts, 7/23 — new arrivals for back-to-school (plus, free shipping)
Crate & Barrel, 7/24 — Shop Back to School online exclusives starting at just $7.95.
OfficeMax, 7/22 — Preview Our 7/24 Weekly Ad + 100% Back in Bonus Rewards on Backpacks
Sam’s Club, 7/23 — Dell Notebooks from $399! Shop today - limited quantities available.
Linens ’n Things, 7/24 — Christmas in July! Up to 60% Off
Sears, 7/14— Attention humans: Save up to 15% thru tomorrow. Last chance till November.‏ [promoting Cyber Monday holiday deals]
Nordstrom, 7/22 — Anniversary Sale! Real Deals on Fall Accessories
Ann Taylor, 7/22 — Limited Time! Shop Our Pre-Fall Event & Enjoy 30% Off Your Full-Price Purchase
Ralph Lauren, 7/22 — Take An Extra 25% Off Sale + First Look At Fall
Williams-Sonoma, 7/22 — Simplify Cooking with All-Clad Multipot + Save Up to $85
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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