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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • September 3, 2009

AM Inbox: Replacing an email newsletter with a Twitter stream?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Amazon.com, 9/2 — Your Electronics Deals Delivers from Amazon.com--Important Message‏
I’m a little confused by the math behind the decision by Amazon to discontinue their Hot Deals in Electronics newsletter and move the deals over to a Twitter account. While there’s virtually no frontend production cost to sending a tweet and the transmission is free, the percentage of consumers using Twitter is teeny tiny compared to those using email. Perhaps the newsletter is so niche that migrating the content to Twitter was the best alternative to shutting it down completely.

The other thing that confused me was why they sent me this notification in the first place. I don’t recall ever subscribing to that newsletter, nor have I ever received it. I have signed up to receive other emails from Amazon, but for whatever reason I’ve sadly never received anything more than a subscription confirmation email from them.

Click to view this Sept. 2, 2009 Amazon.com email full-sized

Harry & David, 9/2 — Life's good with FREE Standard Delivery on your $75 purchase!‏
Harry & David is the latest retailer to announce a website relaunch ahead of the holiday season. August and September are traditionally popular months for relaunches. Other retailers to relaunch their websites include Ann Taylor, Coldwater Creek and Lane Bryant. Explore Website Relaunches tag.

Click to view this Sept. 2, 2009 Harry & David email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 9/2 — Explore the Trend: A Girl's Guide to the Hardware Store‏
Lane Bryant, 9/2 — Icon Collection: New Levels Of Quality + Boots + New $50 Savings‏
Chadwick’s, 9/2 — What year did Penny Lane top the charts? [promoting the Penny tunic]
Alloy, 9/2 — Labor Day Sale: 15% Off Entire Purchase‏
HPshopping, 9/2 — HP's Labor Day Sale STARTS NOW!
Crutchfield, 9/2 — Hurry - Labor Day offers ending soon‏
Toys “R” Us, 9/2 — Save Up To $1000 during our Labor Day Sale – 4 Days Only, Sept. 4-7!
Ralph Lauren, 9/2 — 5 Days Only: The Labor Day Weekend Special Event‏
Lillian Vernon, 9/2 — $10 Off - A Scary Good Deal for Your Halloween Needs‏
Fingerhut, 9/2 — Fingerhut: SAVE 20% on Backyard Clean-Up‏

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