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  • November 8, 2012

AM Inbox: Recounting the most interesting election-themed emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bass Pro Shops, 11/6 — Final Hours! Free Shipping - 2nd Amendment Savings
MOST ISSUE-SPECIFIC: Perhaps playing off NRA-stoked fears of more gun control laws under an Obama second term, Bass Pro Shops celebrates our 2nd Amendment rights by offering free shipping on hunting and shooting purchases. Bass Pro Shops was the only retailer I track that connected their promotion to an actual political issue—even if it is pretty much a non-issue in this election, and certainly not a divisive issue among their customers.

Nov. 6, 2012 Sportsman’s Guide email

Abercrombie & Fitch, 11/6 — Cast the hottest vote ever!
MOST LIKELY TO VOTE: Abercrombie was the only retailer I tracked that used this occasion to ask subscribers to actually vote for something—in this case, a t-shirt design.

Nov. 6, 2012 Abercrombie & Fitch email

Lands’ End, 11/6 — Get out the Tote!
MOST CREATIVE PUN + MOST ANIMATED: In this email, Lands’ End uses a great pun and some fun animation to spark a conversation on Facebook about their totes.

Animated portion of Nov. 6, 2012 Lands’ End email

dELiA*s, 11/6 — Take 30% Off Your Entire Purchase! 3 Days Only
MOST SUBLIMINAL: I almost didn’t catch this one. dELiA*s used “BELIEVE” as their discount code [wink, wink], a reference to Romney’s tag line “Believe in America.”

Nov. 6, 2012 dELiA*s email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sportsman’s Guide, 11/6 — You Decide! Pick Your President Today... from The Guide
Crutchfield, 11/6 — Our customers have voted
OfficeMax, 11/6 — We Elect You! Free Shipping Today Only
TigerDirect, 11/6 — √ Vote for Halo 4...50” TV $499...Dell 17.3” i7 Laptop $699
eBags, 11/6 — It's Election Day! Enjoy 20% Off + Everything Ships Free
SmartBargains, 11/6 — Election Day: Vote NO to paying retail prices!
Spiegel, 11/6 — ELECTION SPECIAL! Take an EXTRA 40% OFF Today only!
The Children’s Place, 11/6 — Vote to Save! 20% Off Everything + Free Shipping!
Gilt, 11/6 — Abito, Antonio Maurizi, Fall Designer Picks, Inspired by the White House, Marker Ltd., Riviera Club, Vivarati Socks, Watch Winders, Z Spoke by Zac Posen and More Start Today at Noon ET
Macy’s, 11/6 — Join us in raising $1 million for Hurricane Sandy relief efforts
CB2, 11/6 — it's here: our new holiday book.
Nordstrom, 11/6 — Holiday Hit List: Our Stylists' Top Picks
J&R, 11/6 — Introducing J&R Rewards

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