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  • November 26, 2007

AM Inbox: Read this while eating leftovers on your couch

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Newegg.com, 11/23 — FRIDAY ONLY! $49.99 Antec 900 Case, $24.99 DVD Burner, $244.99 Canon SD850, Asus Eee PC, and More!
This is one of the many Black Friday emails encouraging shoppers to avoid the crowds at the mall (and on the road) and shop from home. JC Whitney, Norm Thompson, DisneyShopping, Neiman Marcus, Montgomery Ward, J. Crew, TigerDirect, Blair and Orvis had similar messages in their emails. Chadwick’s worked the idea into their subject line (see Scanner below), although it wasn’t carried through into the body of the email.

Click to view larger

Sharper Image, 11/23 — Thanksgiving Weekend Sale: Save 25% to 70%
Timeliness is a huge part of relevancy, especially during the holiday season when there are more one-day sales and other time-sensitive promotions. This email from Sharper Image was clearly intended to arrive on Friday morning, but it didn’t arrive until Saturday afternoon, well after the Friday morning doorbusters that it promoted had expired. I don't know if it got hung up in my ISP's filters or was scheduled for the wrong day, but either way it was less effective than it could have been because of the late arrival.

Click to view larger

Staples, 11/23 — Save $150 on top brands. See them now in our circular.
Staples gives us our first reference to Cyber Monday. Of course, there were several more references to Cyber Monday over the weekend, particularly on Sunday. You can see in the Subjectivity Scanner below that it even made it into the subject lines of several emails.

Click to view larger

SUBJECTIVITY SCANNER:
HPshopping, 11/25 — Cyber Monday Sale: 3 Days Only! Free Shipping on Everything
Target, 11/25 — Sneak peek: Shop Cyber Monday deals today.
Toys “R” Us, 11/25 — Shop This Week's Ad, Plus Cyber Monday Online Only Deals!
CompUSA, 11/25 — Hot Offers on Gifts All Week – PLUS Cyber-Monday Specials 11/26
Buy.com, 11/23 — Alert: Black Friday Blowout
JC Whitney, 11/23 — Avoid The Crowds - Free Shipping On Every Order.
Montgomery Ward, 11/23 — Avoid the Crowds: Shop & Save from Home
DisneyShopping, 11/23 — No Waiting, Just Saving on Our 1-Day-Only Specials!
Chadwick’s, 11/23 — Today shop from home with an offer you won't believe!
Macy’s, 11/23 — Save 10-50% during the biggest shopping day of the year!
Finish Line, 11/23 — Awesome Doorbusters At Finish Line, Today Only!
Urban Outfitters, 11/23 — Step away from the leftovers: Free Shipping Ends Monday!
Sportsman’s Guide, 11/23 — 3-Days Only... After Thanksgiving Sale... Coupon from The Guide
Saks Fifth Avenue, 11/23 — THANKSGIVING SALE Ends Today
RedEnvelope, 11/23 — Free shipping is like the last piece of pie...
MLB, 11/23 — Stuff yourself with savings!
Target, 11/23 — Free shipping on tons of the season's hottest toys.
Williams-Sonoma, 11/23 — Serve Hot Chocolate with our Snowman Chef Collection
Avon, 11/23 — NEWS UPDATE: Tips, Tricks & Trends to create a Dazzling Holiday Season
Coldwater Creek, 11/23 — 25% off our festive, fabulous jackets! Plus $30 off
Gap, 11/23 — Shop Our Best Deals of the Season-Up to 60% Off
Banana Republic, 11/23 — Holiday Savings 30% off + free shipping - limited time only!

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