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  • December 15, 2010

AM Inbox: Reacting to browsing subscribers

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Williams-Sonoma, 12/14 — Shop Top-Rated Cutlery‏
I’m still surprised by how few retailers make good use of browse-based and shopping cart abandonment emails, especially during the critical holiday season. When subscribers click on a product in your email and browse your website and don’t buy, they’re giving you an opportunity to help them—by presenting educational content or similar products, related products, cheaper products, more feature-rich products, etc. In this browse-based email, Williams-Sonoma is reacting to me clicking through on recent emails and looking at knives.

Click to view this Dec. 14, 2010 Williams-Sonoma email full-sized

Musician’s Friend, 12/14 — Musician's Friend: Perfect Gift Pointers + 12 Nights of Deals‏
Musician’s Friend puts a unique twist on their “12 Days of Christmas” campaign by making the deals only available in the afternoon and at night.

Click to view this Dec. 14, 2010 Musician’s Friend email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 12/14 — Last Chance to Get Best Gifts in Time for Christmas‏
HP, 12/14 — Last chance: Customize your PC now for Holiday Delivery‏
Montgomery Ward, 12/14 — Last but not least: great last-minute gifts‏
Spiegel, 12/14 — Need the Perfect Present? SAVE on Last-Minute Gifts!
Blair, 12/14 — Running late? We'll help with a free shipping upgrade.
1-800-Flowers.com, 12/14 — Free Holiday Shipping Upgrade + Save up to 40% - LIMITED TIME ONLY‏
The Company Store, 12/14 — Reminder, You've been Upgraded‏
Barnes & Noble, 12/14 — Wrap Up Your Holiday Shopping: Great Offers on Great Gifts!
Oriental Trading, 12/14 — Throw the biggest party of the year. Get FREE shipping‏ [promoting New Year’s products]
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