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  • August 21, 2008

AM Inbox: Ralph Lauren highlights web 2.0 elements in Rubgy.com relaunch email

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Ralph Lauren, 8/20 — Introducing Rugby.com - The Next Generation Of Ralph Lauren
Ralph Lauren has relaunched Rugby.com yet again, this time with lots of web 2.0 bells and whistles including video and a News Room blog. Unlike when they introduced the “new Rugby.com” last year (see Sept. 24 AM Inbox), this time they include a call-to-action for Ralph Lauren subscribers to become Rugby.com email subscribers. At the bottom of the email, there’s also a plug for Rugby.com’s Facebook Group. As they’ve done several times since June, Ralph Lauren includes a set of links to popular social networks to allow subscribers to share this email (see June 19 AM Inbox).

Click to view this Aug. 20 Ralph Lauren email larger

Spiegel, 8/20 — Today Only! Take an Extra 30% Off our Final Summer Sale
Starting with an Aug. 14 email, Spiegel has been running a deal-a-day campaign, which it plans to run for 30 days. Musician’s Friends highlights their “Stupid Deal of the Day” in each email and several other retailers have at times run deal-a-day campaigns, including Bluefly, Circuit City and DisneyShopping.

Click to view this Aug. 20 Spiegel email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Road Runner Sports, 8/20 — Olympic-Size Savings! Take Home Your Own Gold!
Furniture.com, 8/20 — Back to School Sale: 10% off Framed PosterZ prints
Buy.com, 8/20 — Back to School at Buy.com, 4GB DataTraveler = $12.99, Microwave, 17" HP Laptop, Electric Range Cooktop,..
CompUSA, 8/20 — Must-Have Tools for School - Laptops from $399, PCs from $299 & More
Bloomingdale’s, 8/20 — Email Subscriber Exclusive: Save 15% Today Only During Fashionable Fundraiser
Victoria’s Secret, 8/20 — Find Your Favorite New Sweaterdress Right Now.
Fingerhut, 8/20 — Add Outdoor Flavor with Fingerhut
eBags, 8/20 — The difference is in the details. See why.
Ann Taylor, 8/20 — Celebrations: New Dresses Have Arrived!

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