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  • January 28, 2011

AM Inbox: Raising the commitment bar on sweepstakes

Design Hall of Fame: Check out the 2010 inductees.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Victoria’s Secret, 1/27 — Share the Love! Create Your Own VS Valentine.‏
Although there’s certainly been improvement, your typical sweepstakes asks very little of participants, which is why they often attract treasure-seekers with little attachment to the brand running the sweeps. The Victoria’s Secret sweepstakes promoted in this email ups the ante. Not only does the VS Valentine create a well-branded experience, it asks the entrant to bring someone else into the experience. In essence, the sweeps rewards subscribers and other entrants for spreading their brand message to their significant other.

Click to view this Jan. 27, 2011 Victoria’s Secret email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crutchfield, 1/27 — We'll help you make the Big Game even more exciting‏
Linens ’n Things, 1/27 — Time Out for 20% Savings + Free Shipping‏
Spiegel, 1/27 — Need a Valentine's Look? Private Dress SALE, From Only $24!‏
Blue Nile, 1/27 — Save Up to $150 on Wedding Rings for Valentine's Day‏
Crate & Barrel, 1/27 — Engaged? Attend our Wedding Parties events. RSVP at stores today.‏
Sports Authority, 1/27 — Great Savings On [iFit Live] Products + Check Out **Winter X Games** Events And Gear‏
Nike, 1/27 — Must-Haves For Cold-Weather Training‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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