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  • February 22, 2012

AM Inbox: Raising awareness of sister brands

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Crate & Barrel, 2/20 — So very very Vera.
Following in the footsteps of some other multi-brand companies, Crate & Barrel has added a sister brands banner to their emails. Considering that Crate & Barrel regularly sends their subscribers CB2 emails and occasionally sends Land of Nod emails without securing those additional opt-ins, this new banner may be a sign that Crate & Barrel may take a more permission-friendly approach to promoting sister brands going forward. The sister brands banner in this email is similar to the one used by Lane Bryant (see Dec. 5, 2011 AM Inbox). Another approach is to use sister brand navigation tabs like 1-800-Flowers.com does (see Sept. 16, 2011 AM Inbox).

Feb. 20, 2012 Crate & Barrel email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Norm Thompson, 2/20 — No debates. Just a Presidential Deal: 10% OFF + SHIP FREE!
Lowe’s, 2/20 — Final Day: Don't Veto These Presidents Day Savings
Blair, 2/20 — Elect to save $5, $10, even $20 today!
Lane Bryant, 2/20 — Presidents’ Day Sale Ends Today – 30% Off + Free Shipping
TigerDirect, 2/20 — 24 Hour Presidents' Day Sale...featuring the 55" LG TV...it's a must see...
Overstock.com, 2/20 — Last Day 10% off Coupon + Presidents' Day Sale Ends Tonight
Sears, 2/20 — Last 2 days! Presidents’ Day big sale + save up to 60% on mattresses
Dell, 2/20 — Last day for Presidents' Day Savings
Neiman Marcus, 2/20 — Free Beauty Event Gifts + How-To Videos
Office Depot, 2/20 — 6 Days, 6 Ways to Save on HP Ink and Toner
Spiegel, 2/20 — The Perfect LBD Reinvented, Up to 50% Off!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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