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The latest in marketing strategy, technology, and innovation.

  • August 11, 2010

AM Inbox: Product reviews vs. product line reviews

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

L.L. Bean, 8/10 — 20% Off Women's Pants + 20% Off All Backpacks‏
Asking for product reviews is a best practice and proven sales booster. But what if you want feedback and testimonials about a product line or collection, not a single product? In this email, L.L. Bean has taken the approach of asking for that product line review to take place on Facebook. L.L. Bean is a master of leveraging product review testimonials back into their email messaging, so it will be interesting to see how they do that with these Facebook conversations.

Click to view this Aug. 10, 2010 L.L. Bean email full-sized

Backcountry, 8/10 — New Hiking Gear‏
Backcountry announces the launch of their mobile site—although the landing page clarifies that it’s for iPhones only currently, but than an Android-optimized site is in the works.

Click to view this Aug. 10, 2010 Backcountry email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 8/10 — Personalize your PC for back to school‏
Costco, 8/10 — HUGE Back To School Savings! Shop at Your Local Costco Warehouse or on Costco.com.
OfficeMax, 8/10 — Go Wireless and Save up to $100 + Back-to-School Offers‏
Sports Authority, 8/10 — Save $10 On JanSport Backpacks + Free Shipping‏
Linen ’n Things, 8/10 — A+ Savings with an Extra 20% Off!
Ralph Lauren, 8/10 — Save The Date: The Legends Clinic Featuring Venus Williams‏
RitzCamera, 8/10 — Trade In Old Camera Gear For A New Purchase‏
Bloomingdale’s, 8/10 — Be First: Moncler Coats For Her, Him & Kids‏
Barnes & Noble, 8/10 — 30% off New Releases and NOOK Accessories. Plus Free eBooks!
Drs. Foster & Smith, 8/10 — Unvaccinated Pets: Are Your Pets at Risk?
Victoria’s Secret, 8/10 — The Most INCREDIBLE Bra Experience Is Here!‏
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