The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
L.L. Bean, 8/10 — 20% Off Women's Pants + 20% Off All Backpacks
Asking for product reviews is a best practice and proven sales booster. But what if you want feedback and testimonials about a product line or collection, not a single product? In this email, L.L. Bean has taken the approach of asking for that product line review to take place on Facebook. L.L. Bean is a master of leveraging product review testimonials back into their email messaging, so it will be interesting to see how they do that with these Facebook conversations.
Backcountry, 8/10 — New Hiking Gear
Backcountry announces the launch of their mobile site—although the landing page clarifies that it’s for iPhones only currently, but than an Android-optimized site is in the works.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 8/10 — Personalize your PC for back to school
Costco, 8/10 — HUGE Back To School Savings! Shop at Your Local Costco Warehouse or on Costco.com.
OfficeMax, 8/10 — Go Wireless and Save up to $100 + Back-to-School Offers
Sports Authority, 8/10 — Save $10 On JanSport Backpacks + Free Shipping
Linen ’n Things, 8/10 — A+ Savings with an Extra 20% Off!
Ralph Lauren, 8/10 — Save The Date: The Legends Clinic Featuring Venus Williams
RitzCamera, 8/10 — Trade In Old Camera Gear For A New Purchase
Bloomingdale’s, 8/10 — Be First: Moncler Coats For Her, Him & Kids
Barnes & Noble, 8/10 — 30% off New Releases and NOOK Accessories. Plus Free eBooks!
Drs. Foster & Smith, 8/10 — Unvaccinated Pets: Are Your Pets at Risk?
Victoria’s Secret, 8/10 — The Most INCREDIBLE Bra Experience Is Here!
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