>>Black Friday and Cyber Monday: See my predictions. I’ll report on what actually happened late next week.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Wal-Mart, 11/22 — Sneak-Preview Friday's In-Store Specials & Shop Online Specials Now
To help their shoppers find what they’re looking for and to help their store reps have fewer questions to field on Black Friday, Wal-Mart promotes store maps in this email to help subscribers plan their trip. About 16% of retail emails yesterday referenced Black Friday, up significantly from about 6% last year on the Monday before Black Friday. The percentage will only climb as we get closer to Friday, but it’s already clear that retailers are making Black Friday a much bigger topic in their promotional emails this year.
Apple, 11/22 — Friday only: A special shopping event.
While many retailers are promising steep discounts and providing sneak peeks at Black Friday deals, Apple serves up the vaguest, most blasé email I’ve ever seen about Black Friday. And the landing page is just as vague and uninspired. Unfortunately, other retailers have to work much harder than this to get consumers’ attention.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 11/22 — Save Up to $100 on Great Values + Last Day for Thanksgiving Delivery
Finish Line, 11/22 — Finish Line Black Friday Sneak Peek!
Walgreens, 11/22 — Black Friday Sneak Peek 25% OFF Contacts + 50% OFF Fragrances
Musician’s Friend, 11/22 — Musician's Friend: Black Friday Deals Start Today
Barnes & Noble, 11/22 — It's Black Friday Week! Get Started With These Great Offers.
TigerDirect, 11/22 — Pink Friday Week Starts Now!
Sam’s Club, 11/22 — Your sneak peek of the Members-only Day After Thanksgiving Event
Gap, 11/22 — Cyber Monday Comes Early! + FREE Shipping Every Day
Sears, 11/22 — Mystery Savings Pass + Cyber Monday Now Deals!
Nordstrom, 11/22 — Oprah's Favorite Things: Bra Fittings & The Latest Lingerie Free Shipping (Details Inside)
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