Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 8, 2013

AM Inbox: Preferences and Pairings

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Janie and Jack, 2/6 -- Preppy Classics For Him & Bright Poppies For Her
This email from Janie and Jack gives equal weight to products for boys and girls in the subject line (other than the boys' product being mentioned first). The primary message, however, is geared toward the "Vintage Convertible" product for the boys, while the "Poppy Red" line for the girls merely gets the secondary banner treatment (and a fraction of the email's real-estate). I decided to visit the Janie and Jack Email Preference Center to see if I could sign up for emails geared more specifically to girls, but the only preference options they have are Subscribe and Unsubscribe. Janie and Jack is missing out on an opportunity for customer engagement by not providing their audience with more options for the types of emails they would like to receive. 

Williams-Sonoma Home, 2/7 -- 20% Off Select Kitchen Islands
The primary promotion of this email from Williams-Sonoma Home is 20% off kitchen islands, but it should be noted that they have done a nice job with cross-selling pendant lamps. The secondary product section of the email features five stacked banners that each showa kitchen island paired with a pendant lamp in a similar design style.  Four of the five lamps featured are branded Rejuvenation, one of the Williams-Sonoma sister brands. It is nice that clicking on the Rejuvenation lamps still takes the potential buyer to the product on the Williams-Sonoma site, avoiding the inconvenience of being directed to a separate site. My only recommendation to improve this email would be to have the design style "pairing" text be linkable to a page on the site that features both the island and pendant lamp together—and possibly any other products that would compliment said design style.

LOFT, 2/7 -- Hit refresh! Select NEW styles NOW 40% off
This delightful email from LOFT is great example of how to feature a lot of product without over-cluttering the page. The layout is eye-catching with the primary message in bold sandwiched between upper and lower rows of images of models wearing products, and there are 12 frames of animation that rotate to show several outfits overall. I would have preferred the animation to be looped, in order to have another opportunity to view an image I missed the first time, but all-in-all, this email is a nice example of animation done right. To view with animation, click here.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Mark and Graham, 2/7 -- Sweet dreams are made of these
The Home Depot, 2/7 -- Savings Spectacular Starts Today!
GE Appliances, 2/7 -- Social Kitchen: Get Recipes & Cooking Tips on Facebook!
Sephora Beauty Insider, 2/7 -- Select. Sample. Enjoy.
1-800-FLOWERS.COM, 2/7 -- WOW! ONLY $49.99 for $65 Roses!
Anthropologie, 2/7 -- New February catalog + the great lace up.
One Step Ahead, 2/7 -- Clever Helpers You Won't Want to Miss
Tiny Prints, 2/7 -- Last day to send Valentine's Day love your way.
The Land of Nod, 2/7 -- Our new furniture in a nutshell.
Bloomingdale's, 2/7 -- Mad About Shoes! Today Only
Rejuvenation, 2/7 -- Transform your front door with historic hardware
Wayfair, 2/7 -- The divine defrost: warm up this winter with comforters, fireplaces, heaters and more.
Abercrombie & Fitch, 2/7 -- For a limited time only, every pair of A&F Jeans is up to 50% off!
REI Gearmail, 2/7 -- Gear + Advice + REI Snow App = Your Best Day on the Slopes
Foot Locker, 2/7 -- KD May Not Be As Nice As You Think, But His Shoes Are!
Solestruck, 2/6 -- We Make It Rain. (Shooooes!!)
Williams-Sonoma, 2/6 -- Introducing Mark and Graham – the latest in our family of brands
FLOR, 2/6 -- Add some imagination to your work space
The Crutchfield Team, 2/6 -- Four steps take your car stereo system from blah to BAM!
The Container Store, 2/6 -- Neat ideas for kid spaces
Bluefly, 2/6 -- A 2nd Wish Has Been Granted! Reveal Today's Savings
Wayfair, 2/6 --Where there's a spill, there's a way: up to 40% OFF ways to cut clutter and manage the mess.
Ross-Simons, 2/6 -- Daily Deal: Diamond Studs, ONLY $99.95
fredflare.com, 2/6 -- This VDay have a man with style
Southwest Click 'n Save, 2/5 -- ➡Open Me! Limited-Time Sale - Fly from $49, $89, $119, $149 One-Way
Anthropologie, 2/5 -- Looks to love: five new outfits.
Tiffany & Co., 2/5 -- Affectionately Yours
Ross-Simons, 2/5 -- Vintage Valentine: 30% Off Tiffany Jewelry & More.
west elm, 2/5 -- Lighting for less: 20% off...
J.Crew, 2/5 -- We. Love. Denim.
katespade.com, 2/5 -- 2 days only! up to 75% off at our surprise sale

BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.