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  • November 22, 2006

AM Inbox: Post-Thanksgiving sales on Thanksgiving Day

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Sears, 11/21 — Shop Our Post-Thanksgiving Sales One Day Early!
Linens ’n Things, 11/22 — Free Shipping Thanksgiving Day + Preview 2-Day In Store Doorbusters
Wanting to capitalize on the fact that while all their stores are closed on Thanksgiving, their websites are open for business, Sears and LNT are coaxing subscribers to shop their glorious Black Friday sales online on Thanksgiving Day. This is a big opportunity for retailers. While some retailers like Wal-Mart (see Scanner below) are intent on driving more traffic to their stores on Friday and into the weekend, pushing some customers to shop your post-Thanksgiving sales online on Thanksgiving Day itself can alleviate some pressure on your stores and perhaps give you a one-day warning on which items will be hot, allowing you to make last-minute adjustments to your replenishment plans. We expect to see more of these kinds of emails later today and tomorrow.



Alibris, 11/22 — Book Lover, order by December 2 to save on shipping to non-US addresses.
Alibris is the first major retailer that we’ve seen to address gifts that are being shipped out of the country, asking subscribers to place their orders by Dec. 2 to insure delivery anywhere in the world by Dec. 23. They also provide a link to their Holiday Shipping Guide which lays out all the options. If you have stores abroad or routinely ship outside the U.S., sending your subscribers a reminder about international shipping deadlines is a smart move.



Coach, 11/21 — New arrival: Holiday Patchwork
After launching its “Do you know?” email campaign with a Nov. 15 email, Coach used three of its 12 reasons to shop with them along the bottom of its email yesterday. It’s a nice way of further leveraging that creative.

CompUSA, 11/22 — EMAIL CORRECTION: FREE Shipping 11/22 & 11/23 - Incredible Savings All Season Long
We didn’t get the first email, but apparently CompUSA pre-maturely launched this email.

SUBJECTIVITY SCANNER:
Wal-Mart, 11/22 — Sneak a Peek at Friday's Secret Items & More
KB Toys, 11/21 — Shop Big Savings Before Thanksgiving
Hanna Andersson, 11/22 — 65 New Sale Items For Thanksgiving - 20 to 50% Off
EBags, 11/21 — Deck the Halls, Avoid the Malls: 15% Off
Gap, 11/22 — Now through Monday. Get $5 Shipping on all Purchases.
AllPosters, 11/22 — 20% off + FREE Shipping - A Heapin' Helping of Savings!
Target, 11/22 — WOW! 2-Day Sale + free shipping on 25,000 gifts at Target
Gloss, 11/21 — ENDS TOMORROW: Free Shipping AND Gift Wrap! Only at Gloss
Bass Pro Shops, 11/21 — Customers' Top-Rated Christmas Gifts
MLB, 11/21 — Shop our Online Holiday Catalog
Bellacor, 11/22 — Friend, Thanksgiving Sale, Free Shipping and Save up to 50%

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