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  • December 8, 2012

AM Inbox: Parade of order deadlines

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Brookstone, 12/6 — Order your big gifts now for holiday delivery!
As I discuss in the 2012 Retail Email Guide to the Holiday Season, the middle weeks of December are characterized by lots of order-by deadline messaging. Being able to highlight order deadlines for different kinds of products creates urgency not only for that product type, but for all products as it’s a sign that the shopping season will be ending soon. In this email, Brookstone promotes the order deadlines for a number of large products, which are most likely drop shipped by the manufacturers.

Here are some other kinds of order deadlines that are often promoted by retailers:
- Customized products
- Oversized or heavy products
- Drop shipped items
- Personalized, monogrammed, or engraved products
- Budget, economy, and “super saver” shipping
- Ship-to-store
- Shipping to different countries
- Standard or ground shipping
- Shipping to different regions of the country
- Expedited, express, 3-day, 2-day and overnight shipping

Dec. 6, 2012 Brookstone email

Yankees.com Shop, 12/6 — Last Chance to Save: Take 25% off your order
Similarly, in this email, MLB promoted their order-by deadline for personalized jerseys.

Dec. 6, 2012 MLB email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Art.com, 12/6 — 15% off + Free Shipping - Get your framed gifts on time
Lane Bryant, 12/5 — Starts Today! 12 Days Of Surprises - Check Out Day 1
OfficeMax, 12/6 — 12 Deals of Christmas. 12 Hours Only.
Montgomery Ward, 12/4 — Go Retro! Cool Gifts As Low As $20 a Month
Barnes & Noble, 12/4 — Up to 50% Off Great Gifts for Kids
Blair, 12/5 — These gifts are under $20 - and the shipping's free today!
Orvis, 12/5 — Our Top 25 Gifts Collections make shopping easy.
Nordstrom, 12/5 — Top 10 Gifts from UGG Australia, MARC BY MARC JACOBS & More
Cooking.com, 12/6 — $2.99 Flat-Rate Shipping on Our Favorite Stocking Stuffers
Urban Outfitters, 12/5 — We 3>
HP, 12/5 — Coupons for Your Holiday Gift-Giving + Free Nook Offer
Target, 12/5 — Get a $10 GiftCard when you spend $50 in stores.
J. Crew, 12/5 — Very merry Sperrys (and a very merry sale)
Coldwater Creek, 12/6 — Need some holiday cheer? Click for GREAT savings...
Brookstone, 12/6 — 1st POGO! Personalize 1 leather gift free, get 50% off a 2nd
Walmart, 12/6 — Yes! Top brand TVs as low as $229. Guess what else?
SmartBargains, 12/6 — All I want for Christmas is THIS!
Fingerhut, 12/6 — Get into the festive spirit with holiday shopping tips, decorating tricks and more!
Victoria’s Secret, 12/5 — If you loved the Fashion Show...
Frederick’s of Hollywood, 12/5 — How do you like us now?
Foot Locker, 12/5 — Anywhere and Anytime!
Sears, 12/6 — You qualify for Hurricane Sandy relief Special Discounts at Sears

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