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  • September 2, 2008

AM Inbox: Overstock's spokesperson landing pages

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Overstock, 9/1 — LAST DAY 10% OFF
Overstock has been doing a good job of creating landing pages that weave together the stories of their spokespersons with products that are related to those stories. For instance, back in May Overstock introduced subscribers to spokesmodel Briana Walker and presented her story along with product recommendations (see May 6 AM Inbox). In this case, they go a step further and include their latest commercial on the landing page along with biographical material and picks from singer Jason Mraz, who’s featured in the commercial.

HPshopping, 8/31 — Shop the HP Labor Day Sale: 7 DAYS ONLY!
Starting with an Aug. 14 email, HP has changed their preheader to include a preheader message. This change follows the addition of a “click to view on mobile device” link early last month. For more on preheader elements, check out the Retail Email Rendering Benchmark Study.

Click to view this XXXXXXXX email larger

In an Aug. 5 email, they added a “click to view on mobile device” link:

Click to view this XXXXXXXX email larger

And here’s what their preheader looked like before these changes in this July 29 email:

Click to view this XXXXXXXX email larger

FTD, 9/1 — Celebrate Fall - 18 Orange Roses Only $19.99!
FTD gives us our first reference to Grandparents Day, which is on Sept. 7 this year. Explore the Grandparents Day tag.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Norm Thompson, 9/1 — Labor Day Sale - save on fall fashions!
TigerDirect, 9/1 — Labor Day Deals: Huge 28" LCD $399...2.4ghz PC $199...
Ralph Lauren, 9/1 — Happy Labor Day From RalphLauren.com
Avon, 9/1 — ENDS TODAY: Labor Day Savings UP TO 60% + FREE SHIPPING
Kmart, 9/1 — Last Chance to Save Big at the Kmart Labor Day Sale!
Home Depot, 9/1 — Last Chance for Labor Day Savings!
Banana Republic, 8/31 — Labor Day offer ends soon + Fall's Top 7 Essentials
Circuit City, 8/31 — So long, summer! Labor Day blowout savings on TVs, cameras & more
Sears, 8/31 — 5%, 10%, 20%, or 50% - What will You Save this Labor Day?
SmartBargains, 8/30 — Labor Day Weekend: Extra savings on dresses, bedding & more
Bluefly, 8/30 — Stay On Top + Labor Day Sale
Chadwick’s, 8/29 — Labor Day Weekend Clearance Blowout, save up to 80%!
Sears, 8/29 — Labor Day Savings Start Now - Save up to 80%
ShopNBC, 8/29 — Labor Day DEALS Inside / Join Us
Sportsman’s Guide, 8/29 — LABOR DAY SALE!... Shipping Coupon from The Guide
Office Depot, 8/29 — Labor Day Blowout
Brookstone, 8/29 — Save Big-Labor Day Specials 4 Days Only
JC Whitney, 8/29 — Enjoy Labor Day And Take 15% Off Your Order!
Bluefly, 8/29 — EXTRA 25% OFF - Labor Day Sale
Petco, 8/29 — PETCO / Shop Our 4-Day Labor Day Sale and New Value Center!
REI, 8/29 — Last Chance - REI Labor Day Sale Ends Monday
Kmart, 8/29 — Save up to 25% Now at the Labor Day Online Sale - Ends Monday!
Chadwick’s, 9/1 — A Free Quilted Coat has been reserved for you! [giveaway with purchase]
Spiegel, 9/1 — Style File: See Why Fashion Editors Love Spiegel + Extra 25% OFF Your Purchase!

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