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  • March 16, 2012

AM Inbox: Only 5 of 16 correct

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Linens-N-Things, 3/15 — 3.99 Bath Towels | 7.99 Window Hardware
In a recent Email Insider column, I called out landing page disconnects as a major hotspot for email errors. If there’s not a smooth transition from email to landing page, then you’re seriously hampering conversions. It’s extremely difficult to gauge the extent of the problem, but what I find anecdotally is alarming. For instance, in this Linens-N-Things email, in the secondary message block that I include below, only 5 of the 16 product images linked to the correct product pages. Some linked to other products featured in the email and some linked to ones not included in the email at all. Regardless, this quality assurance breakdown forces subscribers to work much harder to find out more about or to purchase the products promoted here. Good QA is good customer service.

Mar. 15, 2012 Linens-N-Things email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
dELiA*s, 3/15 — Last Day: FREE Shipping No Minimum + Your Prom Dream Dress
Barnes & Noble, 3/15 — Get $20 Off NOOK - It's Your Lucky Weekend!
The Children’s Place, 3/15 — Enjoy 25% Off - It's Your Lucky Weekend!
1-800-Flowers.com, 3/15 — 17% OFF Sitewide Sale - Get Lucky All Weekend Long!
Newegg, 3/15 — Savings Parade for St. Patrick's Day - Up to 70% OFF! Open and Find Your Luck Now...
Dell, 3/15 — Feeling Lucky?
Sam’s Club, 3/15 — MVP Products for College Hoops
NikeStore, 3/15 — Train Hard and Stay Cool With Hypercool
Orvis, 3/15 — Trust the experts: Shop our customers’ favorite items.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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