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  • March 6, 2012

AM Inbox: One pitfall of email redesigns

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Spiegel, 3/2 — Indispensable Fashion Items Now 80% OFF!
Most logo redesigns go hand in hand with a website redesign, but that has not been the case so far with Spiegel, which introduced their new logo in this email. Their website is all sans-serif now, which makes me think that we might see serifs disappear from their email designs soon, but otherwise it’s unclear if anything else about their emails will change. The width of their emails was unchanged at 650 pixels wide. Unfortunately, one negative change in the design is that their mailing address was missing from this email, as well as a few others sent since, making their emails non-compliant with CAN-SPAM. When doing any redesign, make sure that your emails continue to have all the necessary compliance elements and other key administrative links and legal language.

Here’s the new design…

Mar. 2, 2012 Spiegel email
View this email full-sized.

…and the previous design from a Mar. 1 email:

Mar. 1, 2012 Spiegel email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wayfair, 3/2 — 68 teams, 1 winner: you.
Dell, 3/3 — Game on - Dell's Fan Fever Event
Williams-Sonoma, 3/3 — Exclusive Steiff Collectibles & Other Easter Items With Free Shipping
Coldwater Creek, 3/2 — The Customer Choice Awards + Buy One Get One 75% off!
Lands’ End, 3/2 — Everything you need for Spring Break - including $10,000!
Oriental Trading, 3/2 — Turn springtime into playtime! Shipping is free
J. Jill, 3/3 — Just peachy. Our favorite spring tee in supersoft shades.
Nordstrom, 3/2 — High Voltage: Color-Charged Dresses for Under $150
Ann Taylor, 3/2 — Meetings Just Got A Little More Fun...The New Wear-To-Work!
Cooking.com, 3/4 — Get a Jumpstart on the Grilling Season
ShopNBC, 3/3 — How stylish is your house?
Ralph Lauren, 3/3 — RL Home Presents Spring 2012
PC Connection, 3/2 — Ultra Light, Ultra Slim, Ultra Fast, Ultrabook
eBags, 3/4 — eBags Insider, thank you for 13 years! Best-sellers only $19.99 - Order by 11pm Tonight
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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