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  • July 31, 2012

AM Inbox: Olympics-themed promotions

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Foot Locker, 7/27 — The Top of the Podium Awaits - Get Ready for the Games!
More than 15% of major online retailers have referred to the Olympics in their promotional emails, as of the end of the weekend. Many used some kind of “Go for the gold” reference for a generic sale or discount offer, but others were more creative or tied their promotion more specifically to the Games themselves. For instance, Foot Locker used the occasion to promote USA gear.

July 27, 2012 Foot Locker email

Sephora, 7/28 — The scores are in
Sephora played off the judged events at the Olympics by drawing the parallel to customer ratings. A few Olympic puns and a Pinterest contest made this email memorable.

July 28, 2012 Sephora email

Gilt Group, 7/28 — Weekend Wear, Saturday Selects From Park & Bond, Summer Shades, Wardrobe Essentials, Surf's Up, Workout Apparel, Sneakers, Casual Chic: Dresses, Tops & More and more Starts Today at Noon ET
Gilt jumps on the “gold, silver, bronze” bandwagon, but instead of using it to promote a 3-tiered discount scheme, uses that theme to promote metallic home accents.

July 28, 2012 Gilt Groupe email

Brookstone, 7/27 — Mystery coupon: take home gold this summer
Brookstone uses a track theme for a mystery deal promotion.

July 27, 2012 Brookstone email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
eBags, 7/27 — Let the Games Begin! Save like a Champion - 25% OFF + Free Shipping
Ralph Lauren, 7/28 — Let The Games Begin!
Walmart, 7/28 — Save like a champ on best-in-class Apple products & other electronics
TigerDirect, 7/28 — Top 5 Gold Medal Deals: 19" Monitor $79.99, 24 Hours Only
Spiegel, 7/28 — This Sale Gets a Gold Medal! Already-Reduced Prices + EXTRA 50% OFF
eBags, 7/29 — Go for the Gold - TODAY ONLY! 30% Off + Free Shipping
Blair, 7/28 — Christmas in July ends tomorrow. So does free shipping.
Avon, 7/27 — FREE Shipping & 70% Savings - Christmas In July OUTLET
Lands’ End, 7/27 — Up to 65% off Women's Swim + 20% off ALL Kids' & School Uniform styles!
Urban Outfitters, 7/27 — All New: Shop By Room
Kmart, 7/27 — Good thing you checked your inbox: Extra 5-15% OFF almost everything
Norm Thompson, 7/27 — 20% OFF | Prima Tees get ★★★★★for Fit, Fabric, Color!‏

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