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  • December 26, 2008

AM Inbox: Now 'tis the season for gift card redemptions

>>Merry Email Marketing MAD LIBS. Enjoy them with your colleagues, friends and family. Download some festive fun.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sam’s Club, 12/24 — A Christmas wish from Sam's Club
In this quasi-season’s greeting email, Sam’s Club is the first major retailer to promote gift card redemptions. Promoting redemptions was a trend on the upswing last holiday season. It’s a messaging tactic that’s most popular between Christmas Day and New Year’s Day.

Click to view this Dec. 24, 2008 Sam’s Club email full-sized

Kmart, 12/24 — Our Gift to You - Up to 10% off Christmas Day
In addition to many season’s greetings emails that went out on Christmas Eve and Christmas Day, a handful of retailers including Kmart, Sears and Walgreens held online-only Christmas Day sales, looking to capture sales on a day when most offline stores are closed. Christmas Day presents an opportunity for online-only sales that’s potentially even more attractive than Thanksgiving Day because many people have just received gift cards as presents.

Click to view this Dec. 24, 2008 Kmart email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Frederick’s of Hollywood, 12/24 — Ring in the New Year with 60% savings + a shipping offer.
Petco, 12/25 — PETCO / New Products to Ring in the New Year + Semi-Annual Aquatic Sale!
Lands’ End, 12/24 — Forget someone? Still time for E-gift Cards
NFLshop, 12/24 — It's Not Too Late - NFL Online Gift Certificates Still Available!
Bloomingdale’s, 12/24 — There's Still Time: E-Gift Cards Online + Great Gifts In-Store + 50% Off A Large Selection
Chadwick’s, 12/25 — Happy Holidays from Chadwick's.
Sony, 12/24 — Season's greetings from Sony Electronics
Overstock, 12/24 — Happy Holidays from Overstock.com
J. Jill, 12/24 — Warmest wishes from J. Jill.
Costco, 12/24 — Thank You & Happy Holidays From Costco.com
Road Runner Sports, 12/24 — THANK YOU Runner, and Merry Christmas from the Chief Runner!
Harry & David, 12/25 — Merry Christmas, from our family to yours
Macy’s, 12/25 — Merry Christmas from our family to yours!
SmartBargains, 12/25 — Happy Holidays!
Norm Thompson, 12/24 — Happy Holidays! Your exclusive sale privileges are still on.
Bluefly, 12/25 — EXTRA 10% OFF – Now up to 60% Off Everything – HAPPY HOLIDAYS!
RadioShack, 12/24 — Sneak a Peek: Things Santa Forgot
Sears, 12/24 — After Christmas Sale Prices Starting At Noon
Walgreens, 12/24 — 'Twas the Sale After Christmas
TigerDirect, 12/24 — After-Christmas Sale Starts Now! Save on GPS, Laptops, TVs & More
Circuit City, 12/25 — Merry Christmas! Find Santa-sized savings on TVs, cameras, GPS & more
Eddie Bauer, 12/24 — Biggest Sale Of The Year Starts In Stores Friday!

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