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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sam’s Club, 12/24 — A Christmas wish from Sam's Club
In this quasi-season’s greeting email, Sam’s Club is the first major retailer to promote gift card redemptions. Promoting redemptions was a trend on the upswing last holiday season. It’s a messaging tactic that’s most popular between Christmas Day and New Year’s Day.
Kmart, 12/24 — Our Gift to You - Up to 10% off Christmas Day
In addition to many season’s greetings emails that went out on Christmas Eve and Christmas Day, a handful of retailers including Kmart, Sears and Walgreens held online-only Christmas Day sales, looking to capture sales on a day when most offline stores are closed. Christmas Day presents an opportunity for online-only sales that’s potentially even more attractive than Thanksgiving Day because many people have just received gift cards as presents.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Frederick’s of Hollywood, 12/24 — Ring in the New Year with 60% savings + a shipping offer.
Petco, 12/25 — PETCO / New Products to Ring in the New Year + Semi-Annual Aquatic Sale!
Lands’ End, 12/24 — Forget someone? Still time for E-gift Cards
NFLshop, 12/24 — It's Not Too Late - NFL Online Gift Certificates Still Available!
Bloomingdale’s, 12/24 — There's Still Time: E-Gift Cards Online + Great Gifts In-Store + 50% Off A Large Selection
Chadwick’s, 12/25 — Happy Holidays from Chadwick's.
Sony, 12/24 — Season's greetings from Sony Electronics
Overstock, 12/24 — Happy Holidays from Overstock.com
J. Jill, 12/24 — Warmest wishes from J. Jill.
Costco, 12/24 — Thank You & Happy Holidays From Costco.com
Road Runner Sports, 12/24 — THANK YOU Runner, and Merry Christmas from the Chief Runner!
Harry & David, 12/25 — Merry Christmas, from our family to yours
Macy’s, 12/25 — Merry Christmas from our family to yours!
SmartBargains, 12/25 — Happy Holidays!
Norm Thompson, 12/24 — Happy Holidays! Your exclusive sale privileges are still on.
Bluefly, 12/25 — EXTRA 10% OFF – Now up to 60% Off Everything – HAPPY HOLIDAYS!
RadioShack, 12/24 — Sneak a Peek: Things Santa Forgot
Sears, 12/24 — After Christmas Sale Prices Starting At Noon
Walgreens, 12/24 — 'Twas the Sale After Christmas
TigerDirect, 12/24 — After-Christmas Sale Starts Now! Save on GPS, Laptops, TVs & More
Circuit City, 12/25 — Merry Christmas! Find Santa-sized savings on TVs, cameras, GPS & more
Eddie Bauer, 12/24 — Biggest Sale Of The Year Starts In Stores Friday!
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