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  • June 8, 2011

AM Inbox: Nordstrom redesign has vertical nav bar

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Nordstrom, 6/7 — Under $100: Easy Accents to Summer's Laid-Back Looks‏
Nordstrom has redesigned their email template, abandoning their horizontal navigation bar for a vertical one. The move, which also let them move up their social media links from the bottom of the email, increased the width of their emails to 650 pixels from 620. Over the past few years, Coach, Dick’s Sporting Goods, HP and others have tried vertical navigation bars, but all of them have returned to a traditional, horizontal nav bar. It doesn’t appear that Nordstrom made any other changes. Here’s the new design (left) and the previous design from a June 4 email:

Click to view this June 7, 2011 Nordstrom email full-sized Click to view this June 4, 2011 Nordstrom email full-sized

Overstock.com, 6/7 — Overstock.com goes O.co!
OK, now I’m confused. Overstock has been promoting their O.co URL has a shortcut for months, even incentivizing folks to use the shortcut by offering free shipping if you do. But now it looks like they’re changing their brand name from Overstock.com to O.co—except the Overstock brand is still all over their Facebook page and website, even when you go to O.co. Their sender name for this email was also Overstock.com, which was probably wise to aid recognition in the inbox until this rebranding campaign is better established, but at the same time a little confusing as well because of the inconsistency. If this truly is a rebranding, hopefully they’ll get much more consistent in their messaging and language in the emails over the next few days.

Click to view this June 7, 2011 Overstock.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 6/7 — Your Top Pop Shop!
Cooking.com, 6/7 — Best Brews for Dad - New Keurig Single Serve Coffee Makers‏
Saks Fifth Avenue, 6/7 — May we suggest Polo Ralph Lauren for Dad?
Dick’s Sporting Goods, 6/7 — Find the Perfect Gift for Dad‏
Linens ’n Things, 6/7 — 20% Off Coupon: Father's Day Gifts!‏
Ann Taylor, 6/7 — Like Us On Facebook & Enjoy 30% Off One Full-Price Item In-Store!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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