Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • January 12, 2011

AM Inbox: News from CES

Subject Line Hall of Fame: Check out the 2010 class of inductees.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

HP, 1/10 — See what's NEW from HP!
Last week I shared an email from Sony highlighting their new product releases at CES, saying that it was a smart way of putting an editorial spin on promotional content (see Jan. 6 AM Inbox). Well, yesterday HP and Barnes & Noble used the same tactic post-show. For instance, in this email, HP promotes four new laptops that they announced at CES.

Click to view this Jan. 10, 2011 HP email full-sized

Barnes & Noble, 1/10 — NOOKcolor Wins Big at the 2011 Consumer Electronics Show!
And Barnes & Noble trumpets the “People’s Choice Award” that their NOOKcolor won at CES, bundling that two other glowing quotes. Are there conferences, awards or other events that present an opportunity for you to tout your products?

Click to view this Jan. 10, 2011 Barnes & Noble email full-sized

Here’s the animated portion of the email:

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 1/10 — NM FASHION WEEK: The Spring Preview from the Runway‏
Northern Tool, 1/10 — No Garage Would Be Complete Without These‏
Sam’s Club, 1/10 — Gear up for the big game with savings on quality HDTVs‏
Coldwater Creek, 1/10 — FREE SHIPPING! Introducing Spring Jackets + 25% off in Outlet‏
Eddie Bauer, 1/10 — Free Shipping On All Orders – 2 Days Only! Plus, New Spring Arrivals.
Alloy, 1/10 — Take 15% Off Our Entire Spring Collection‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.