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  • September 8, 2009

AM Inbox: Newegg's whitelisting request email + pre-Labor Day subject lines

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Newegg, 9/4 — The e-Blast is Upgrading! Add promo@e.newegg.com to your address book.
Because they changed ESPs or because of sender reputation issues, Newegg has changed their sender address. Whitelisting is critical to deliverability and rendering, so Newegg dedicating this email to getting subscribers to add their new address to their address book is not a bad move. However, there are two missed opportunities: (1) Newegg sent this email from their new non-whitelisted address. They should have sent this from their previous address, notifying subscribers that they’d be changing their address soon and asking them to whitelist that new address. And (2) they didn’t explain any of the upgrades being made to their email program.

Click to view this Sept. 4, 2009 Newegg email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Frederick’s of Hollywood, 9/4 — You've worked hard-now buy yourself something special on sale.‏
Cooking.com, 9/4 — Labor Day Sale‏
eBags, 9/5 — Labor Day Weekend Sale‏
Office Depot, 9/4 — Labor Day Doorbusters & Your Choice Coupon‏
Diamond.com, 9/4 — Labor Day Sale - 50% Off‏
Diamond.com, 9/6 — Labor Day Sale Reminder - 1 day left - 50% Off‏
JC Whitney, 9/4 — Labor Day Sale - 4 Days Only, Take up to $50 Off!
Sports Authority, 9/4 — Labor Day Weekend Sale - 2 Days to Save $25‏
J&R, 9/6 — Labor Day Weekend Sale: Extended Through Monday!‏
Petco, 9/6 — Labor Day Sale + FREE Shipping on $45!‏
Dell, 9/4 — Labor Day Savings - Get Free Shipping and up to $350 off Select Electronics and Accessories at Dell‏
HPshopping, 9/5 — HP's Labor Day Sale: OUR BEST DEALS ARE GOING FAST!‏
J&R, 9/4 — Labor Day Weekend Sale: Save $1600 on Sony 40" BRAVIA LCD HDTV, plus FREE Wireless Link, DVD Player & Wall Mount!
TigerDirect, 9/6 — Ten Spectacular HDTV Labor Day Deals‏
Sears, 9/6 — Shop Now for the Best Deals of Labor Day‏
Bluefly, 9/4 — EXTRA 25% OFF Labor Day Sale – Now Up To 80% Off!
Kmart, 9/4 — Save an Extra 5% on Electronics and More Hot Labor Day Deals‏
Norm Thompson, 9/5 — Save up to $50 at our Labor Day Weekend Event!
RitzCamera, 9/5 — Olympus 12MP Digital Camera $89.99 + Huge Labor Day Sale‏
Ann Taylor, 9/4 — $20 Off $40 Online Only - Labor Day Sale Starts Today‏
Bluefly, 9/5 — NEW Coats for Fall + Labor Day Sale!‏
Sports Authority, 9/6 — Save up to 50% Off for Labor Day + Free Shipping on Select NFL Orders‏
Sierra Trading Post, 9/6 — EXTRA 20% OFF & Free Shipping! Plus EXTRA 15-25% OFF Labor Day Sale‏
Macy’s, 9/6 — Ends Monday! Ship for FREE & shop Labor Day specials now.

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