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  • January 28, 2011

AM Inbox: New Year, New Preferences

Design Hall of Fame: Check out the 2010 inductees.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sears, 1/26 — Don't Miss Out! One Day Sale - TODAY Only!‏
The first quarter is a great time to get to know your old subscribers again. It’s a New Year, so they may have new priorities, new goals, or a new outlook that might change their email preferences for topics. They may have also gotten a new products or a new mobile device that might impact their preferences. I’ve seen very little preference update messaging so far this year, but here’s a progressive profiling attempt by Sears, which is looking to collect birthdates for triggered messaging.

Click to view this Jan. 26, 2011 Sears email full-sized

Macy’s, 1/26 — Extra 15% off + Free Shipping every day-save on home essentials!
In yesterday’s AM Inbox, I highlighted an email from Macy’s announcing everyday free shipping. I like how they follow up the announcement with the preview pane banner message in this email. Subscribers don’t open every email you send them, so important messages like this need to be repeated across several emails.

Click to view this Jan. 26, 2011 Macy’s email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Spiegel, 1/26 — 2 Hours ONLY! Snow Day SALE Starts at 1PM ET! NEW MARKDOWNS!
Target, 1/26 — Game on: Sale or free shipping on select TVs + more.‏
Sony, 1/26 — SAVE UP TO 40% on Select HDTVs in Time for the Big Game + More‏
The Company Store, 1/26 — Snuggling isn't the only way to keep warm this Valentine's Day‏
Harry & David, 1/26 — Sneak peek of Valentine's Day gifts and treats + FREE Delivery‏
Tiffany & Co., 1/26 — Valentine’s Day Gifts for Him
Lane Bryant, 1/26 — Just In Time For Valentine’s Day‏
Eddie Bauer, 1/26 — Free Shipping On Orders Over $75! Plus, Top Picks For Spring.‏
Neiman Marcus, 1/26 — Telltale signs of love at first sight from Christian Louboutin‏
Chadwicks, 1/26 — Drop one size just by getting dressed!
Sephora, 1/26 — Sample our brand new Hello Kitty line‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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