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  • May 5, 2008

AM Inbox: New Avon newsletter misses HTML text opportunity

>>Join me and experts from Compendium Blogware and Habeas for a free webinar on blogging and email on May 20. Learn more.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Avon, 5/3 — AVON NEWS UPDATE: The Latest in Makeup, Skincare & More
Avon has launched a new 6-times-a-year email with a strong, traditional newsletter feel. Although the newsletter isn’t long, they include an “In this Issue,” which matches the landing pages. The email is very clean, with a nice conservative use of images. The big missed opportunity here is that they didn’t use HTML text, deciding to imbed the text in images instead. That would have given this email a big boost if viewed with images off and they wouldn’t have had to sacrifice much because it looks like they’re just using standard fonts in their images.

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Sports Authority, 5/3 — 15% Off - 4 Hour Cinco De Mayo Sale - Online Only
Sports Authority is one of the few retailers to mention Cinco De Mayo, which was one of the least popular holidays to run promotions around despite the growing prominence of Hispanics. Sports Authority combines their promotion with a lunchtime deal, which gives the deal extra urgency (explore Lunchtime Deals tag).

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RadioShack, 5/4 — Great Deals for Mom
RadioShack has launched the Invention Lab website, a consumer community dedicated to do-it-yourself electronics projects and clearly designed to give folks ideas for projects they can do with products sold by the retailer. RadioShack incentivizes participation by offering three $250 gift cards for the best entries in their three categories: “Stuff I want to do,” “Stuff I’ve done” and “How I do stuff.”

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Petco, 5/4 — PETCO Check Out Our New Look + Get Free Shipping!
Petco announces the relaunch of their website, but unfortunately doesn’t explain any of the changes. I guess it’s solely cosmetic.

SUBJECTIVITY SCANNER:
Circuit City, 5/4 — Mom taught you to be frugal. Save with daily deals thru Wednesday
Harry & David, 5/4 — FREE Express Upgrade on select gifts + SAVE on Gifts for Mom
Dell, 5/2 — Stay in Touch with Mom - Get Two Free Webcams from Dell
Lands’ End, 5/4 — $3 shipping and mom will be smiling - but hurry!
RitzCamera, 5/3 — Mother's Day Tips & Savings on Nikon & More...
Hallmark, 5/2 — Rock Your Mom this Mother's Day
Tiffany, 5/2 — Gifts For Her & Special Shipping Offer
Coach, 5/4 — Gifts She'll Love
Ralph Lauren, 5/2 — There's Still Time To Make Mom Feel Special
Montgomery Ward, 5/2 — FREE Expedited Shipping: Mother's Day Gifts
Ann Taylor, 5/2 — A Special Offer for Mother's Day
Neiman Marcus, 5/3 — FREE RUSH DELIVERY + Great gifts for mom at every price
Furniture.com, 5/3 — Give Mom something really special: Take up to 15% off today only!
J. Crew, 5/2 — The little book of summer dresses...
Chadwick’s, 5/2 — How can you beat 50% off and $1 shipping?
Neiman Marcus, 5/4 — Pre-Fall collections from top designers + FREE RUSH DELIVERY
Blair, 5/3 — You are favored to win with $2.99 shipping
Norm Thompson, 5/3 — Shop NEW MARKDOWNS today! They go public tomorrow.

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