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  • January 13, 2011

AM Inbox: Neither snow nor rain...will stop our emails

Subject Line Hall of Fame: Check out the 2010 class of inductees.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

The Company Store, 1/12 — Snow or no Snow...Enjoy 20% OFF‏
Yesterday there was a bit of chatter on Twitter about “snow day” emails, which I collected in this Bird Watching post. It’s interested to note that in the wake of the Christmas storm, only Urban Outfitters sent an email with snow day messaging (see Dec. 28 AM Inbox). Yesterday several more retailers jumped on the bandwagon, which is a nice sign of the nimbleness of their email programs. Urban Outfitters also returned with the same messaging and creative, a sign that it was effective for them a few week ago. These kinds of messages require some geo-segmentation, although this Company Store email took a broadcast approach by offering the snow day discount to everyone with an egalitarian message.

Click to view this Jan. 12, 2011 Company Store email full-sized

Kohl’s, 1/12 — Shop Doorbusters + Take an Extra 30%, 20% or 15% Off!
As I mentioned in the Jan. 6 AM Inbox, it’s important to take holiday messaging and design learnings and apply them to other selling seasons. In this email, Kohl’s uses a gift services footer (GSF) geared toward Valentine’s Day. GSFs are quite popular during the holiday season as a handy device to collect lots of links such to shipping deadlines, returns info, gift cards and gift guides.

Click to view this Jan. 12, 2011 Kohl’s email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Urban Outfitters, 1/12 — Snowed In? Shop From Home & Get 20% Off - Today Only!
Drs. Foster & Smith, 1/12 — 5 Days Only! Shop the Blizzard Sale! PLUS Orders $49 and Over Ship FREE‏
J. Jill, 1/12 — It’s 80 degrees somewhere. Think warm in our new resort styles.
Orvis, 1/12 — Take an EXTRA 20% off - Hot deals for cold weather!
Cabela’s, 1/12 — Cabin Fever Sale: SAVE UP TO 50%
Spiegel, 1/12 — 5 Perfect Solutions for your New Year's Resolution... only at Shape fx
Saks Fifth Avenue, 1/12 — Introducing Jil Sander and Victor & Rolf for him at saks.com‏
Dell, 1/12 — Introducing the new HTC EVO Shift 4G from Sprint – Get Yours Today!‏
Toys “R” Us, 1/12 — Get KidZui! The Free, Fun & Safe Internet for Kids!
Bed Bath & Beyond, 1/12 — Replace thousands of soda cans and bottles with SodaStream®
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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