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  • January 14, 2011

AM Inbox: Neiman Marcus's Fashion Week series

Subject Line Hall of Fame: Check out the 2010 class of inductees.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Neiman Marcus, 1/13 — Our Accessories Editor & the Spring runway wins‏
Back in 2007, Fashion Week was a big messaging topic in retailers’ emails. But in recent years, it’s been only lightly referenced. Neiman Marcus has been putting great emphasis on Fashion Week this year with a series of emails highlighting video content, product shots and a quote from one of their experts. The layout is simple and compartmentalized, but feels organic thanks to all the tilted images. However, the video calls-to-action could have been strengthened by adding small video icons after each of the show listings, as it’s not immediately clear that those listings are clickable.

This email is yet another example of a retailer providing content connected to a conference or event, as Sony did recently with CES (see Jan. 6 AM Inbox).

Click to view this Jan. 13, 2011 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 1/13 — Martin Luther King Jr. Sale: 5 - 75% Off + Free Shipping Begins 1/14‏
Barnes & Noble, 1/13 — Long Weekend Means More Time to Save an Extra 10%
Tiffany & Co. 1/13 — Heartfelt Gifts from Tiffany & Co.
Sports Authority, 1/13 — This Is The Year! Get Your Favorite Team's Gear At Sports Authority‏
Linens ’n Things, 1/13 — Melt the Snow with 20% Savings!
Bluefly, 1/13 — Winter Fix for the Cold: ALL COATS Extra 15% off!‏
J. Crew, 1/13 — What's in Jenna's suitcase? [promoting resortwear]
Hanna Andersson, 1/13 — New Swim Is Here: Dive In! Plus, Spring Breaks Savings‏
Musician’s Friend, 1/13 — Musician's Friend: Your All-Access Pass Inside 2011 NAMM Show‏
J&R, 1/13 — Which Tablet Is Right For You?
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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