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  • April 27, 2007

AM Inbox: Mystery trends

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Blair, 4/26 — Save 20% on these summer essentials
I look at this email and I’m left scratching my head. I have no idea what the six essential summer styles are, because although Blair has provided pictures of them and numbered them, they didn’t actually give them names. There’s a painful lack of text in this email that makes it confusing, rather than informative and inspiring.



Neiman Marcus, 4/26 — FREE SHIPPING + Wide-Leg Denim: How to pull of this hot trend
This is a nice, straight-forward email that not only tells you that wide-leg denim is in style, but tells you the kind of top and shoes to wear with them to pull off the look. That’s useful fashion advice that should encourage wide-leg denim purchases. However, the missed opportunity in this email is to link to an assortment of fitted tops and platform and wedge shoes so that you’re really promoting the entire package, not just the jeans. Those two products could have been secondary banners at the bottom of the main message, but weren’t.



Crate & Barrel, 4/26 — Shop for your Company Event
Recognizing that consumers are not just consumers, Crate & Barrel reaches out to folks planning corporate events, and to folks that can influence the folks planning corporate events.



SUBJECTIVITY SCANNER:
1-800-Flowers.com, 4/26 — April showers bring 15% savings--just in time for Mother’s Day!
Hallmark, 4/26 — Mother's Day Offers for Sister, Friend, Mom
Lands’ End, 4/26 — Free shipping! There's never been a better time to get Mom something special!
Crutchfield, 4/26 — Exclusive deals on cameras and MP3 players for Mom
HP, 4/26 — One Shrek of a Deal From HP
American Eagle Outfitters, 4/26 — Graduation Party? Get Gifted.
Bluefly, 4/26 — Which Way Is the Beach? [promoting swimwear]
Hanna Andersson, 4/26 — A Little More Spring Cleaning [promoting clearance sale]
TigerDirect, 4/26 — Component Clearance: 101 PC Parts for Your Next Build...Ends 4/30
Gap, 4/26 — New at Piperlime: Nine West, Crocs and more.
Target, 4/26 — Hurry! Super savings in Baby ends Saturday
Ralph Lauren, 4/26 — Timeless Shirt & Ties for Him & Free Shipping
Spiegel, 4/26 — Indulge in Luxury Fabrics Perfect for Travel + Special Offer Inside!
Home Depot, 4/26 — Create Your Ultimate Backyard + 10% Off Appliances
Northern Tool, 4/26 — Chad, Huge Selection Of Sprayers, Email Exclusive Pricing

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