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  • December 1, 2010

AM Inbox: More retailers extending deals into Cyber Tuesday

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Harry & David, 11/30 — Email Exclusive - Cyber Tuesday Savings - SAVE 25%
More than 19% of the retailers that sent email yesterday extended their Cyber Monday campaign in some form. Is this the beginning of a Cyber Tuesday? In the same way that some retailers release their Cyber Monday deals on the Sunday prior, I think we’ll continue to see retailers extend those deals into Tuesday. The notable thing about Harry & David’s Cyber Tuesday sale extension is that it was made exclusively to their email subscribers. During the holiday season especially, it’s great that they’re rewarding their most loyal customer with something special.

Click to view this Nov. 30, 2010 Harry & David email full-sized

Lands’ End, 11/30 — Holiday Sale starts today! Up to 40% off + Free Shipping‏
The day after the busiest online shopping day of the season so far and Lands’ End was the only retailer among those that I track that included an apology for site performance on Cyber Monday—and this banner was tucked down at the bottom of the email, so they clearly weren’t doing full-bore damage control. Good job, retailers!

Click to view this Nov. 30, 2010 Lands’ End email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 11/30 — CyberTuesday...24 Deals...24 Hours Only!‏
Newegg, 11/30 — TODAY ONLY! Encore Tuesday: One last chance to shop our best deals of the year!
Target, 11/30 — Target Tuesday: Another day of big online-only deals.‏
HP, 11/30 — Cyber Monday Sale Ends at Midnight‏
SmartBargains, 11/30 — EXTENDED! Cyber Monday Coupons + FREE SHIPPING
Toys “R” Us, 11/30 — Last Chance- Up to 60% Off on Top Selling Toys Ends at 1PM Today!
The Company Store, 11/30 — 20% Off + Free Delivery - Extended for 1 Day Only‏
Wal-Mart, 11/30 — Cyber Week Online Specials End on 12/3! Shop Today, While Supplies Last‏
Walgreens, 11/30 — Save Up to 20% In-Store with the Friends & Family Event + Cyber Monday Sale‏
Backcountry.com, 11/30 — Stampede-Free Shopping at Any Budget‏
Brookstone, 11/30 — Top Gift #11: Why just kiss under the mistletoe…
Office Depot, 11/30 — Oh What Fun It Is To Save On An HDTV + Other Great Gift Ideas‏
1-800-Flowers.com, 11/30 — Free Shipping on Holiday Wreaths - Limited Time Only‏
Coldwater Creek, 11/30 — Save 20% + FREE Shipping + Holiday Best Sellers (make great gifts!)
Victoria’s Secret, 11/30 — Tonight! The 2010 Victoria's Secret Fashion Show, 10/9c on CBS.
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