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  • January 3, 2007

AM Inbox: More New Year's resolutions

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Overstock, 1/1 — Happy New Year from Overstock.com
There have been several New Year's resolution-themed emails over the past few days, but I'd like to flash back to Monday for the one that I've liked the best so far (the Sephora email I pointed out in Friday's post is a close second). In this email from Overstock, they name five typical resolutions and then highlight four product categories and one product within each product category that would help you fulfill that resolution. It's clean, not overly complicated, and it's direct.



SUBJECTIVITY SCANNER:
Drugstore.com, 1/2 — Up to 40% off in Resolutions Sale
Bellacor, 1/2 — Friend, Start the New Year Right, Up to 50% off on Lighting and Free Shipping
Overstock, 1/3 — New Year, New Deals!
J. Crew, 1/2 — Happy new sale
Bloomingdale's, 1/2 — New Year, New You, New Suit...
Coldwater Creek, 1/2 — 230 new looks ~ resolve to treat yourself to great style
Bass Pro Shops, 1/2 — New Products for 2007 at Basspro.com
OfficeMax, 1/2 — Save up to $65 on Select Products to Organize Your Office
Banana Republic, 1/2 — The newest look in sweaters---it's all about layering
Old Navy, 1/2 — Fresh Spring Styles, Plus, Up to 50% Off Sale
RedEnvelope, 1/2 — Save up to 70% – Give while the giving's good.
FTD, 1/2 — Great Gifts for January Birthdays
Bluefly, 1/3 — Some More Tee's Please...

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