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  • February 22, 2011

AM Inbox: More mobile-friendliness needed

I’m back from Responsys Interact 2011 and will be bringing us up-to-date over the next few days.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

REI, 2/11 — REI Winter Clearance on Now‏
I see a lot of inefficient landing pages, so really like how REI tries to save subscribers a click by providing “shortcuts” to product category sales pages. Plus, I love how those links are large, mobile-friendly buttons. While speaking at Responsys Interact 2011 last week, my biggest prediction was that we’d be seeing brands making their email templates much more mobile-friendly, with narrower designs (we recommend 640 pixels max), larger font sizes and more space around links. This REI email is a big step in that direction.

Click to view this Feb. 11, 2011 REI email full-sized

Cooking.com, 2/11 — Forward this email and hope that he takes the hint‏
I like how this Cooking.com email contains a message meant for men and the subject line encourages female subscribers to forward it along to the guy in their life. Simple but different than I’ve seen before.

Click to view this Feb. 11, 2011 Cooking.com email full-sized

Orvis, 2/12 — An urgent appeal from Orvis - Save Bristol Bay today.‏
What does your company stand for? What are your values? Now, how do you communicate that in your emails? Orvis is active in the conservation effort and includes a banner at the bottom of every email about it. But occasionally Orvis dedicates an entire email to their conversation efforts, like they do in this email. When we talk about breaking up your promotional email stream with non-sales messaging, this is one of the kinds of messaging that fits the bill.

Click to view this Feb. 12, 2011 Orvis email full-sized

Neiman Marcus, 2/12 — Going to extremes never looked more chic‏
After transitioning InSite from a blog to more of an interactive magazine, Neiman Marcus has launched a more traditional blog called NM Daily.

Click to view this Feb. 12, 2011 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 2/12 — Your W2 is Ready...Here's your tax software...
NFLshop, 2/13 — Feeling Lucky? Gear Up With New York Giants St. Patrick's Day Gear‏
Dell, 2/11 — Don't wait until President's day - Great deals start now‏
Orvis, 2/14 — Save an EXTRA 20% at our Presidents' Day Sale.
JC Whitney, 2/11 — Get A Gift For Your One True Love - Your Ride!‏
Newegg.com, 2/11 — Show Your PC Some Lovin'! $39.99 AMD 880G Motherboard, $59.99 Seagate 1.5TB HDD...‏
Sports Authority, 2/14 — Love Is Forever, But Our Offer Ends Today – Get [$10 Off] or [$25 Off] Your Purchase‏
Bluefly, 2/14 — Happy Valentine's Day! Extra 10% Off EVERYTHING (love means never having to pay full price...)
eBags, 2/14 — Dear eBags Insider, a 25% Off coupon for you. XOXO, eBags‏
Norm Thompson, 2/14 — Cupid made us do it - 14% OFF EVERYTHING! Just today.
Urban Outfitters, 2/14 — We Love You (Find out how much...!)‏
Victoria’s Secret, 2/14 — Just One Little Question...
Ann Taylor, 2/12 — Shop Our Spring Lookbook + Free Shipping!‏
Coldwater Creek, 2/11 — New Spring Arrivals, just in! Plus $30 off and FREE Shipping‏
Bass Pro Shops, 2/11 — Spring is here - New Spring Angler Catalog‏
Macy’s, 2/11 — Swim 2011: Free Shipping + shop the latest looks‏
B&H, 2/13 — The Android App is here - Download today free of charge‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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