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  • November 1, 2012

AM Inbox: More hurricane messaging + zombie car speakers

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Coldwater Creek, 10/31 — Get your CALORIE-FREE treats here! Happy Halloween
In addition to the Walgreens email yesterday (see Oct. 31 AM Inbox), other retailers including Ann Taylor and J&R have emailed their subscribers with well-wishes in the wake of Sandy and updates on their business operations. In this email, Coldwater Creek includes an appeal for subscribers to donate money to the American Red Cross, as well as a link to get an update on store closings. It’s the first retail email so far to appeal for donations.

Oct. 31, 2012 Coldwater Creek email

Crutchfield, 10/31 — No tricks! Time to treat your ears to great car audio.
Crutchfield doesn’t sell any Halloween décor or products, but rather than hold a generic Halloween sale, they got creative and cast factory car speakers as zombies in this email. It promotes a videothat’s shot in black and white in the style of B horror movie and a blog post that uses a lot of horror movie language. It was all very different and really stood out from what other retailers were doing.

Oct. 31, 2012 Crutchfield email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Buy.com, 10/31 — Emergency Supplies | Save on Generators, Flashlights + more
Fingerhut, 10/31 — Fingerhut: Happy Halloween – Play Our NEWEST Spooky Game!
Kohl’s, 10/31 — Trick or Treat! Today Only: Take up to an Extra 20% Off Everything Online!
Lane Bryant, 10/31 — Here's A Halloween Treat – BOGO Free Sitewide
JC Whitney, 10/31 — Check Out JC Whitney's Halloween Treat!
Newegg, 10/31 — BOO! BARGAIN HAUNTERS—$99.99 SeaSonic 750W PSU, $49.99 EVGA Intel P67 Motherboard...
Urban Outfitters, 10/31 — Open this email (if you dare)...
The Children’s Place, 10/31 — Happy Halloween - 15% Off Everything!
Tiffany & Co., 10/31 — Happy Halloween, Pumpkin
Ralph Lauren, 10/31 — Happy Halloween From Ralph Lauren
Wayfair, 10/31 — Get a head start on decking the halls: up to 55% off holiday decor, trees, and lights.
Montgomery Ward, 10/31 — Decorate & Celebrate! Holiday Accents Made Affordable

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