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  • December 12, 2012

AM Inbox: More Green Monday messaging this year

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Walmart, 12/10 — Today only - Green Monday is on! Give the gifts, save your green.
Last year Toys “R” Us was one of the few major retailers to promote Green Monday, but this year they had a bit of company. Joining Toys “R” Us this year was Walmart, Newegg, Ice.com, NFLshop and Yankees Shop. All of the Mondays in December tend to be big online shopping days and a number of retailers extend the “Cyber Monday” brand to the subsequent Mondays before Christmas. While “Cyber Monday” means something to consumers, I’m not sure that “Green Monday” does. I’m sure many thought it was related to environmental issues. I was glad to see that at least Walmart and Newegg took a stab at trying to explain what Green Monday was about, whereas everyone else seemed to expect subscribers to know what it was or thought subscribers wouldn’t care. I really hope some of these retailers A/B tested to see if subscribers responded to “Green Monday” versus a generic sale.

Dec. 10, 2012 Walmart email

Newegg, 12/10 — 300+ 72Hr Green Monday Deals + $189.99 32” 1080p TV, $34.99 MSi AMD A55 Mobo & MORE!‏
Newegg also tried to attach some meaning to the term “Green Monday.”

Dec. 10, 2012 Newegg email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ice.com, 12/10 — The Green Monday Event – Up to 68% Off
Toys “R” Us, 12/10 — Green Monday Cyber Sale! Up to 60% OFF NERF, Disney Princess & More!
Yankees Shop, 12/10 — Green Monday - Buy one, get one 50% off
NFLshop, 12/10 — Green Monday: 20% Off All Orders + Free Ship Over $50! Ends Today!
Kmart, 12/10 — Cyber-est Monday: The most deals, the most savings, the most cyber!
Home Depot, 12/10 — Up to 50% OFF: Cyber Monday Savings are Back!
Sears, 12/10 — Cyber Monday Rewind! Grab an extra 5-20% savings online now
Sam’s Club, 12/10 — Have a large gift on your list? There's still time to order.
J. Jill, 12/10 — 20% off + free shipping no minimum today only!
Sportsman’s Guide, 12/10 — Last Day: No-Minimum Free Shipping from The Guide!
Oriental Trading, 12/10 — 2 Days Only! We'll pay shipping on ANY order + Get a $10 eGift card
Avon, 12/10 — ENDS Tonight! FREE Shipping on ANY Order!
Yoox, 12/10 — Happy holidays to you, from you… Up to an EXTRA 50% Off
Coldwater Creek, 12/10 — Beautiful gifts for beautiful friends. Plain little prices.
Neiman Marcus, 12/10 — Ways to Wear: Pack your bags for Resort

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