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  • February 6, 2010

AM Inbox: Montgomery Ward email redesign

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Montgomery Ward, 2/3 — NEW Wards' Membership Program: Save 20% Off Everything!
Montgomery Ward has redesign their email template, going with a more limited color pallet and more neutrals, particularly in the footer. They’ve also consolidated their two-tiered navigation bar into a single one. Like the previous nav bar, this one is made of HTML text so that it renders when images are blocked. They have also introduced new bullet treatments that may signal a new button design as well. Since this email doesn’t highlight products, it’s unclear how their product grid will change.

Click to view this Feb. 3, 2010 Montgomery Ward email full-sized Click to view this Jan. 12, 2010 Montgomery Ward email full-sized

Newegg, 2/2 — Sweet Deals for Valentine's + Weekly EggXclusives: $379.99 lenovo 3GB RAM Laptop...
Newegg has launched a mobile-friendly version of their emails, adding a button under the navigation bar and promoting it in a banner toward the bottom of the email. The placement of the button is a little curious, since most marketers put their “view mobile version” link in the preheader.

Click to view this Feb. 2, 2010 Newegg email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ralph Lauren, 2/2 — Just In: The Official U.S. Olympic Opening Ceremony Uniform‏
Blair, 2/2 — The groundhog's prediction? Free shipping for you!
Bass Pro Shops, 2/2 — Presidents' Day Sale - Save up to 50%
Oriental Trading, 2/2 — Throw an award-winning party. We'll pay for shipping‏
Cooking.com, 2/3 — Top 10 Football Party Recipes + Game Party Helpers‏
J&R, 2/3 — Rachelle's Valentines Picks: Great Gift Ideas!
Sam’s Club, 2/3 — Cupid shops at Sam's Club. Sweet gifts, great savings.‏
Linens ’n Things, 2/2 — Sweetheart Deal: $2.99 Shipping on ALL Orders!‏
Saks Fifth Avenue, 2/2 — Valentine's Day Best Sellers‏
Disney Store, 2/3 — Share a Hug! Buy One Plush Toy, Get One FREE‏
Office Depot, 2/2 — Shop Smart and Stretch Your Dollars in 2010‏
Crate & Barrel, 2/2 — Get organized every day with everyday Best Buys‏
Neiman Marcus, 2/2 — First sign of Spring: ELIZABETH AND JAMES Trunk Show‏
Norm Thompson, 2/3 — "NEVER stop offering these pants," she said. So we haven't.
Victoria’s Secret, 2/3 — VS in the Press: Doutzen Kroes in Marie Claire‏
Ross-Simons, 2/2 — 48 Hour Super Deal for Chad – Endless Cultured Pearl Necklace – Only $49.95‏
Omaha Steaks, 2/3 — OVERSTOCK ALERT Filets at better than employee prices Only 1500 at this price‏
Furniture.com, 2/3 — Reward their good behavior: 10% off kids' rooms!
SmartBargains, 2/3 — WHO.WHAT.WEAR Designer Alert

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