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  • March 23, 2012

AM Inbox: Mobile-optimized email to promote mobile app

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Walgreens, 3/22 — Introducing Quick Prints - The Fastest Way To Print From Mobile Phone to Store
Dedicated to pushing a mobile app, this Walgreens’ email is optimized for viewing on smartphones. The email is just 480 pixels wide, there are fewer links and buttons, and those calls-to-action are well spaced to avoid mis-taps, even in the recovery module at the bottom of the email. This email is very reminiscent of one that Dell sent several months ago (see Nov. 11, 2011 AM Inbox).

Mar. 22, 2012 Walgreens email
View this email full-sized.

Ann Taylor, 3/22 — ANN'S EDIT: Kate Hudson's Must-Haves & Our Spring Favorites!
The newsletter is seeing a bit of a rebirth among retailers, driven by the recognition that retailers need to build stronger stories around their products. B&H Photo Video, Coach, Crate & Barrel, J. Crew, REI, and Williams-Sonoma, among others, have monthly email newsletters that focus on small editorial features, blog posts, community conversations and user-generated content, contests, how-to’s, expert-curated assortments and other content that provides greater context for the products they sell.

Mar. 22, 2012 Ann Taylor email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 3/21 — Savings keep “spring”ing up ❀: Up to 50% OFF Easter wreaths
Cooking.com, 3/21 — Big Savings on Our Favorite Easter Essential
Williams-Sonoma, 3/22 — Save 20% + Free Shipping on Easter Favorites
Overstock, 3/21 — Welcome Spring, Welcome Savings
Home Depot, 3/22 — Hello, Spring – Hello, Savings!
J. Jill, 3/22 — 20% off your entire purchase at our Spring Dressing Event tomorrow!
Lands’ End, 3/22 — Tiptoe through the tulips... in our new Canvas Slip-on.‏
Sports Authority, 3/21 — Ready for Opening Day? Get Your Game Day Essentials
Ann Taylor, 3/21 — On Trend: Modern Lace + Buy One Style, Get Any Second 50% Off!
Orvis, 3/21 — Toss out your iron! 50+ Wrinkle-Free Shirts for him and her.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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