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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • March 4, 2011

AM Inbox: Mobile-friendly two-column product grids

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bluefly, 3/2 — It's Official...Spring 2011 Is Here! (1000+ NEW Styles You Can't Live Without!)
Making email designs mobile-friendly has been on my mind a lot lately. I’ve got my fingers crossed that retailers can make some major improvements on that front before the upcoming holiday season. One of the areas where improvement is needed is in making calls-to-action touchscreen-friendly. This Bluefly email provides a good example of what that can look like. When scaled down for small screens, the six green product category boxes function as nice buttons. The key—which Bluefly executed on—is making the whole box clickable, not just the “Shop Now” button. I expect to see many more two-column product grids as designs become more mobile-friendly.

Click to view this Mar. 2, 2011 Bluefly email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Chadwicks, 3/2 — Look One Size Smaller...
HSN, 3/2 — Spotlight on March: Spring Fashion & National Craft Month Deals
Apple, 3/2 — Introducing iPad 2.
Williams-Sonoma, 3/2 — Exclusive Online Offer on Michel Bras Cutlery‏
Spiegel, 3/2 — Christian Siriano for Spiegel on Wendy Williams! Watch It Here!‏
Norm Thompson, 3/2 — Please connect with us on Facebook. $20 off when you do.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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