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  • December 19, 2012

AM Inbox: Minimums disappearing on Free Shipping Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 12/17 — Free Shipping Day: All Deals. No Minimum. 24 Hours Only.
Last year I said that Free Shipping Day’s future—if it had one—would be based on sweeter free shipping deals like no codes, no minimum purchase and free express shipping (see Dec. 19, 2011 AM Inbox). Well, this year retailers definitely sweetened the deal. More than 46% of the major online retailers that emailed their subscribers on Free Shipping Day promoted free shipping with no minimum purchase, including TigerDirect. Last year less than 10% did. More retailers have been dropping the minimum purchase requirement in general this holiday season, but this level surprised me. The free shipping paradigm is definitely undergoing major changes right now.

Dec. 17, 2012 TigerDirect email

Urban Outfitters, 12/17 — Home for the holidays? Get 15% Off In Stores with a College ID!
This is a fun campaign where Urban Outfitters targets college students returning home for the holidays. I really liked the inclusive twist of accepting old college IDs, which might encourage some parents or aunts and uncles to go track theirs down to get the discount.

Dec. 17, 2012 Urban Outfitters email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
OfficeMax, 12/17 — Guess What Today Is? (Hint: FREE Shipping)
Ice.com, 12/17 — It's Free Shipping Day – 1 Day Only!
Brookstone, 12/17 — Happy National Free Shipping Day!
Ross-Simons, 12/17 — FREE Shipping Day + Enjoy 25% Off
J&R, 12/17 — Free Shipping DAY? We have FREE SHIPPING all Holiday Season!
Bass Pro Shops, 12/17 — 2 Days Only! Free Shipping No Minimum
JC Whitney, 12/17 — Last Minute Gift Ideas! 20% OFF NO MINIMUM + FREE SHIPPING!
Sportsman’s Guide, 12/17 — No Minimum Free Shipping Ends Soon... Last Chance Gifts Flash Sale!... from The Guide
Blue Nile, 12/17 — SALE! Up to 60% Off Jewelry + Free Overnight Shipping
B&H Photo Video, 12/17 — Great deals on Nikon D600 and D800, Canon L-Series Lenses, Free 2nd Day Shipping, and More!
Frederick’s of Hollywood, 12/17 — Free shipping upgrade! Get your gifts in time + 40% off ends tonight!
Eddie Bauer, 12/17 — 30% Off | Free Shipping All Orders | Guaranteed Delivery By Christmas
Walmart, 12/17 — Today only! Free Shipping on EVERYTHING. Shop last-minute gifts, electronics, toys & more.
dELiA*s, 12/17 — Ends Tomorrow: Free Shipping On Everything + Guaranteed For Christmas!
Oriental Trading, 12/17 — Last chance to get it by Christmas + Final day for free shipping on ANY order
NFLshop, 12/17 — LAST DAY! Free Shipping on ALL Orders + 15% Off Kids’ Gear!
JCPenney, 12/17 — Last Day To Ship Everything For Free!
eBags, 12/17 — FINAL DAY for Christmas Delivery (plus 30% off & everything ships free)!
Disney Store, 12/17 — Last chance for guaranteed delivery by Christmas!
Bed Bath & Beyond, 12/17 — Hurry! Free Shipping ends December 18th.

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