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  • August 13, 2007

AM Inbox: Mine would be black with strong vertical lines

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Frederick’s of Hollywood, 8/10 — Shop our corsets. Create your own corset. Win a trip to Hollywood.
Frederick’s is promoting their corsets with a corset design competition that’s open to everyone. They’re using Brickfish to power their contest. J. Jill recently ran a similar design contest (see July 26 AM Inbox) and Snap-on has also solicited subscribers for product ideas (see Reportlet: Mining Subscriber Lists for Future Workers). These kinds of contests are a cool way to engage your subscribers at a high level, especially younger folks.



Walgreen’s, 8/10 — August Newsletter: Fatigue, Skin Conditions, Back-to-School Health, Immunizations, Picnic Recipes
This is the first time that I’m highlighting the monthly edition of Walgreen’s newsletter. It’s heavy on text, so it should keep a lot of its integrity if images are blocked. It also has an “In This Issue” preview pane message that helps drive subscribers to scroll down through the email, which is one the long side. That said, they do a good job of using different font treatments to break things up and also use a lot of teaser text that drives interested readers to their website for the rest of the article. The newsletter also includes an “E-mail to a friend” link prominently at the top of the newsletter to encourage pass-along readership.



Crutchfield, 8/10 — Crutchfield Customer Favorites
I’ve seen many “customer favorites” emails but I’m not sure that I’ve ever seen any retailer include the number of reviewers that the rating is based on before. I would think that subscribers would respond favorably to this higher level of transparency. I also wonder if including reviewer counts encourages more people to review items. I’d be really curious to know if Crutchfield saw a boost in their product reviews after this email.



SUBJECTIVITY SCANNER:
Cabela’s, 8/12 — Labor Day Sale @ Cabelas.com
Road Runner Sports, 8/10 — Don't miss the bus! Your back-2-cool offer ends...
Dell, 8/10 — Students Save with Dell - Get Up to $210 Off Your Back-to-School PC
Staples, 8/10 — Colorful crayons for only 5¢, plus more back to school deals.
DisneyShopping, 8/10 — FREE Personalization + Save Up to 50% on School Gear
Kmart, 8/10 — Secret Sale + Best of Blue + Savings for the Dorm
Target, 8/12 — Do you know fashion's hottest new names?
CompUSA, 8/12 — Start Watching Football in HD - ALL TVs on Sale
Ralph Lauren, 8/12 — Shop Tennis Styles In Time For The US Open
J. Crew, 8/11 — blazer + mini + ballet flats
Williams-Sonoma, 8/10 — A Coastal Classic: New England Clam Chowder
Neiman Marcus, 8/10 — PRADA: New fall runway collection
Norm Thompson, 8/10 — TAKE 20% OFF EVERYTHING, including new fall fashions!
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