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  • November 28, 2006

AM Inbox: Making the most of leftovers

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Bluefly, 11/26 — Steal-A-Day- Extra 20% off Handbags- Today Only
Bluefly, 11/25 — Steal-A-Day- Extra 20% off Dresses & Suits - Today Only
Bluefly, 11/24 — Steal-A-Day- Extra 20% off Coats & Jackets - Today Only

These are the last three emails from Bluefly’s five-day Thanksgiving Steal-A-Day campaign; the series started on Nov. 22. The novel thing about this campaign is that it does an excellent job of recycling both ideas and content. First, Bluefly has run the Steal-A-Day campaign before, running a six-day email series around the 4th of July. It’s good to return to a theme that is uniquely yours and that shoppers identify with you. Secondly, whereas in the 4th of July campaign the thieves were stealing merchandise, they’re now stealing pictures of merchandise—pictures that Bluefly has used in other email campaigns. For instance, this picture featured in the Nov. 11 email…

…was used in an Oct. 25 email (Stay Warm - The Perfect Cold Weather Essentials Up to 40% off):

We think this is cleaver way of recycling content and getting the most bang for your creative buck.

Staples, 11/25 — Tis the season for savings. Online and in store.
Staples makes the first reference to Cyber Monday.

Impromptu Gourmet, 11/25 — Day After Thanksgiving Sale!
This email — which proclaims, “Today’s Friday! Shop our After Thanksgiving Sale today – the perfect time to do your gift shopping!” — unfortunately arrived on Saturday.

Target, 11/25 — Get it all together: Our biggest free shipping event for toys
CompUSA, 11/25 — Enter to Win a $950 80GB Video iPod Gift Pack-A-Day
Costco, 11/25 — Holiday Cooking and Decorating the Costco Way!
Saks Fifth Avenue, 11/24 — Petites are back in Saks stores!
Macy’s, 11/24 — Today only - shop web busters at our Thanksgiving Sale!
Lands’ End, 11/24 — Stay Home. Stay Warm and Dry. Shop at landsend.com.
TigerDirect, 11/24 — 72hr After Thanksgiving Price Blitz

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