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  • June 22, 2012

AM Inbox: Made in USA trend

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Orvis, 6/21 — Explore more than 200 items, each proudly made in America.
As concerns have grown about China and the decline of manufacturing in America in recent years, there’s been a noticeable rise in “Made in USA” messaging around the patriotic holidays—Memorial Day, Labor Day, and Veterans Day, but particularly around the 4th of July. This email from Orvis is a good example of this trend, which we should see play out more of the next couple of weeks as we approach Independence Day.

June 21, 2012 Orvis email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/21 — 4th of July Sale + $5.95 Shipping
Home Depot, 6/21 — Red, White & Blue Savings Start Today -- Shop Now!
Montgomery Ward, 6/21 — Game On! Essentials for Backyard Fun As Low As $20 a Month
Costco, 6/21 — Don't Sweat It! Shop Costco.com And Save On DeLonghi Portable Room Air Conditioner/Dehumidifier.

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