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The latest in marketing strategy, technology, and innovation.

  • January 11, 2011

AM Inbox: Lowe's email glitch delays emails for 2+ years

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lowe’s, 1/9 — Sorry we are a little late, but great values like these are worth waiting for.‏
Lowe’s has apparently uncovered a glitch that kept them from fulfilling some of their email sign-up requests. The account where I received this email was used to subscribe to Lowe’s emails more than two years ago. I signed up via their homepage with this account so my guess is that source was not properly integrated into the email system. Best Buy suffered a similar problem a couple of years ago (hopefully fixed now). The takeaway here is to take an inventory of all of your signup sources (homepage, checkout, etc.) and audit them regularly and in the wake of any major email system changes.

Click to view this Jan. 9, 2011 Lowe’s email full-sized

Kmart, 1/9 — Extra 5-10% Off Plus Free Shipping January 9 Only‏
Clearly influenced by the email template redesign work done over at sister brand Sears (see Oct. 11 AM Inbox), Kmart has introduced a new template. The new design (1) debuts a lower case Kmart logo that’s similar to Sears’, (2) uses the same social and sharing icons in the header area that Sears uses, and (3) adds a “view with images” link in the preheader just like Sears does. Other big changes include using muted backgrounds to make the text pop and dropping the extensive navigation bar.

Here’s the new design (left) and the previous design from a Jan. 7 email:

Click to view this Jan. 9, 2011 Kmart email full-sized Click to view this Jan. 7, 2011 Kmart email full-sized

Overstock.com, 1/7 — 7% OFF COUPON‏
This is the first time I’ve seen a daily deal banner with a “Like” button.

Click to view this Jan. 7, 2011 Overstock.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 1/7 — Wild Card Weekend Deals: HTC EVO 4G Phone (New Color)...HP Core 2 Duo Laptop $409...47" 120Hz HDTV $599...500GB PC $249...22" LCD $124 & More‏
Oriental Trading, 1/7 — Score big game day deals. Shipping is free‏
Costco, 1/7 — Prepare for tax season, organize your finances & SAVE BIG!
Montgomery Ward, 1/7 — Fresh Outlook: window treatments for the New Year‏
HSN, 1/7 — Keep Exercise Resolutions with Xbox 360 Kinect
Omaha Steaks, 1/7 — Save 40 - 70% during our New Year's Clearance Sale! THIS WEEKEND ONLY‏
Dell, 1/8 — This weekend only! Ring in the new year and save up to 40%
Kmart, 1/7 — Shape-up with All Fitness on Sale‏
Lillian Vernon, 1/7 — 50% Off our Exclusive Photo Calendar plus Save 15%
Ann Taylor, 1/7 — New Spring Style + Buy Any Item, Get The Second 50% Off!‏
Alloy, 1/7 — Our New Spring Collection Is Here + Free Shipping‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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