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  • June 30, 2009

AM Inbox: List hygiene and preference updates ahead of holidays

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lane Bryant, 6/29 — Adjust Your Fashion Attitude + Summer Sale‏
In the months ahead we’ll be seeing many more messages like this one asking subscribers to update their account information to ensure that fall and Christmas catalogs get to the right address and that emails are heading to the most current addresses. We’ll also see retailers asking subscribers to update their preferences to ensure that their emails are the most relevant going into the holiday season.

Click to view this June 29, 2009 Lane Bryant email full-sized

Diamond.com, 6/29 — First Lady Inspired Style - 20% OFF Plus Free Shipping‏
With the 4th of July in a few days, it seems like an appropriate time to hook an email to the President or First Lady. Michelle Obama has become a well-established fashion plate by all the fashion and celebrity magazines, so playing off that in emails like this makes sense. While a picture of the First Lady would have made sense here, the other thing that was a bit confusing was that the “know more” call-to-action links to a kind of junky looking blog that doesn’t carry any Diamond.com branding but does have links to sister brand Ice.com. I found myself confused about the relationship between Diamond.com and the blog.

Click to view this June 29, 2009  Diamond.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
1800Flowers, 6/29 — Celebrate the Fourth with gifts starting at $24.99!‏
Cooking.com, 6/29 — Recipes for Fourth: Stuffed Burgers, Grilled Veggies + Frozen Chocolate Desserts‏
Coldwater Creek, 6/29 — Catch the spirit! Shop our TOP stars of summer‏
Hanna Andersson, 6/29 — Take A Sneak Peek At New Fall Backpacks!‏
Home Depot, 6/29 — New Lower Prices on Summer Essentials‏
Alloy, 6/29 — Best of Summer: Up to 30% Off + Free Shipping‏

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