The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Linens ’n Things, 5/15 — LNT.com Grand Re-Opening: 10% Coupon Plus Free Shipping
After fumbling their first email as the new Linens ’n Things at the end of February (see March 2 AM Inbox), they return with their first LNT branded email. It’s been two and a half months since their last email, so they’re likely to have a higher bounce rate and recognition problems that suppress open rates. They probably would have been better off sending out a monthly teaser email that provided information on their impending return to keep subscribers engaged.
Linens ’n Things is one of the six retail brands included in the Going-Out-of-Business Email Strategies reportlet, which has more details on how retailers have used email to wind down their operations and to reboot their brands.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lands’ End, 5/15 — Free Shipping + save 4 ways for 4 days
Lands’ End, 5/16 — Free Shipping + the 10, 20, 30, 40 event: save 4 ways, 3 days left
Lands’ End, 5/17 — 2 days left! $10 Tees + more ways to save - Shipping's Free
Norm Thompson, 5/15 — Which special offer do you want?
Norm Thompson, 5/16 — Want 15% off? Or Free Shipping? You choose!
Norm Thompson, 5/17 — LAST DAY to SAVE 15% or SHIP FREE!
Cabela’s, 5/16 — Memorial Day Deals @ Cabelas.com
SmartBargains, 5/17 — PRE-HOLIDAY DEALS Save up to extra 40% off TODAY
Walgreens, 5/17 — Get $5 Off Orders for Dad
Bluefly, 5/15 — NEW Handbags & Accessories - See our Frugal Faves!
Neiman Marcus, 5/15 — What we're wearing this Spring + Free online shipping
Disney Store, 5/15 — Just Arrived - Stock "UP"!
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