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  • May 18, 2009

AM Inbox: Linens 'n Things returns with first branded email

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Linens ’n Things, 5/15 — LNT.com Grand Re-Opening: 10% Coupon Plus Free Shipping‏
After fumbling their first email as the new Linens ’n Things at the end of February (see March 2 AM Inbox), they return with their first LNT branded email. It’s been two and a half months since their last email, so they’re likely to have a higher bounce rate and recognition problems that suppress open rates. They probably would have been better off sending out a monthly teaser email that provided information on their impending return to keep subscribers engaged.

Linens ’n Things is one of the six retail brands included in the Going-Out-of-Business Email Strategies reportlet, which has more details on how retailers have used email to wind down their operations and to reboot their brands.

Click to view this May 15, 2009 Linens ’n Things email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lands’ End, 5/15 — Free Shipping + save 4 ways for 4 days‏
Lands’ End, 5/16 — Free Shipping + the 10, 20, 30, 40 event: save 4 ways, 3 days left‏
Lands’ End, 5/17 — 2 days left! $10 Tees + more ways to save - Shipping's Free‏
Norm Thompson, 5/15 — Which special offer do you want?‏
Norm Thompson, 5/16 — Want 15% off? Or Free Shipping? You choose!‏
Norm Thompson, 5/17 — LAST DAY to SAVE 15% or SHIP FREE!‏
Cabela’s, 5/16 — Memorial Day Deals @ Cabelas.com‏
SmartBargains, 5/17 — PRE-HOLIDAY DEALS Save up to extra 40% off TODAY
Walgreens, 5/17 — Get $5 Off Orders for Dad‏
Bluefly, 5/15 — NEW Handbags & Accessories - See our Frugal Faves!
Neiman Marcus, 5/15 — What we're wearing this Spring + Free online shipping‏
Disney Store, 5/15 — Just Arrived - Stock "UP"!

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