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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • August 25, 2011

AM Inbox: Leveraging logo power

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:


Staples, 8/24 — The best cleaning and breakroom brands and more!

Brands spend tons of money making their logos instantly recognizable. That’s why it’s recommended that you place your own logo in the top left-hand corner of your emails where it will be easily seen. It’s also why you should look for opportunities to leverage the logos of the brands you sell, as well as the logos of social networks where you have a presence. In this email, Staples is promoting some of their top cleaning and breakroom brands and uses the logos of those brands as the calls-to-action. It’s simple and powerful. I love that the logos are large and in color. I often see logos—particularly those for Facebook and Twitter—that are in black and white, which really dilutes the recognition level.


Click to view this Aug. 24, 2011 Staples email full-sized


Abercrombie & Fitch, 8/24 — Get free shipping when you include an item from the Elements of Ivy collection!

I thought I’d seen every type of condition for triggering a free shipping offer, but I’m not sure I’ve ever seen one where you got free shipping if your order included one or more items from a particular collection. That’s a cool way to get your customers to branch out and try a new line or new product category.


SUBJECTIVITY SCANNER: Select noteworthy subject lines

HP, 8/24 — HP's Campus Pre-reqs On Sale Now

Norm Thompson, 8/24 — "Makes me feel like a million bucks." SAVE on this dress today!

Newegg, 8/24 — It's Tablet Time! See our Top 10 Tablets + get a Newegg gift card with purchase

Cooking.com, 8/24 — Introducing Guy Fieri BBQ Tools + Top Grilling Recipes

Fingerhut, 8/24 — Fingerhut: SAVE 15% on NFL Products - Get Your Team Gear Today!

Coach, 8/24 — Coach News: new fall arrivals, lots of luxe.

J. Jill, 8/24 — How do you hue? Plus, $20 off denim, free shipping & 30% off sale & outlet.

Neiman Marcus, 8/24 — Our Top 10 Boots

Sears, 8/24 — Practice your moves at Sears + win a trip to U.S. Space Camp

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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