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  • November 23, 2010

AM Inbox: Let the real Black Friday messaging begin

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Kohl’s, 11/21 — Sneak Peek: 400 Early Birds Available Online Thursday!
While Black Friday deals have been on tap for weeks, Kohl’s is one of the first to provide a sneak peek of genuine Black Friday deals, some of which they’re making available on Thanksgiving Day online. For retailers that aren’t opening their stores on Turkey Day, making at least some Black Friday deals available online a day early should be a fairly common occurrence this year.

Click to view this Nov. 21, 2010 Kohl’s email full-sized

Old Navy, 11/19 — Cozy Styles, Starting at $10 + FREE Shipping Every Day!
A number of large retailers including Sears and Toys “R” Us are going to be open this Thanksgiving Day, but Old Navy is the first to tell their subscribers.

Click to view this Nov. 19, 2010 Old Navy email full-sized

Sears, 11/21 — Tonight Extra 5-10% Off + Free Shipping!
Free shipping is a sales driver but margin eroder. I like how Sears communicates in-store pickup as an appealing alternative to free shipping in this banner.

Click to view this Nov. 21, 2010 Sears email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crutchfield, 11/21 — Black Friday savings start today‏
Urban Outfitters, 11/20 — Black Friday: 50% Off Sale At Select Stores‏
Wal-Mart, 11/20 — Shop New Online Specials & Sneak a Peek at The Biggest Event of the Year‏
Walgreens, 11/21 — Sneak Peek Our 3 Day Black Friday Sale‏
Lane Bryant, 11/21 — Cyber Monday Savings Now - 50% Off Sitewide‏
Kmart, 11/19 — Better than Black Friday - Save on Team Sports Apparel, Games and More‏
Home Depot, 11/19 — Early Black Friday Savings - One Day Only‏
Fingerhut, 11/19 — Fingerhut: More Black Friday Deals Added – See What's NEW!
Sears, 11/19 — Black Friday Now! All Day Friday & Saturday!
TigerDirect, 11/19 — Early Black Friday...48 Hour Sale‏
Dell, 11/19 — Don't wait until Black Friday - deals starting at $399.99‏
RitzCamera, 11/19 — Final Pre-Black Friday Specials! Instant Savings & Clearance Deals!
J&R, 11/19 — Pre-Black Friday Weekend Sale -- Free Shipping On All Electronics!
Toys “R” us, 11/19 — "R" Biggest Christmas Ever Doorbusters! Fri. & Sat. Only!
Lillian Vernon, 11/19 — Impress Your Guests this Holiday Season‏
Bed Bath & Beyond, 11/19 — Entertaining ideas from Real Simple and Bed Bath & Beyond‏
Spiegel, 11/20 — OBSESSORIZE! The Season's New Statement Accessories!‏
Tiffany & Co., 11/21 — My True Love Gave to Me
Orvis, 11/19 — Personalize your gifts and receive FREE shipping.
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