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  • August 22, 2006

AM Inbox: Let me introduce you to my little brother

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

J. Crew, 8/21, 1 pm — A special online only offer from crewcuts
Enticing subscribers with a free “Cookie” critter t-shirt and a one-year subscription to Cookie magazine (when they spend $150 at Crewcuts), J. Crew tries to get its shoppers to also shop its line of boys and girls’ clothing. It also tries to get them to sign up for Crewcuts emails. J. Crew has been highlighting the link to its Crewcuts collection for a while now, but it hasn’t made a hard sell on it (at least not in the last two months). It’s nice that they waited until they had a special offer with an outside company to be more forceful with their sale pitch. Needless to say, a considerable portion of their J. Crew subscribers will not be interested in Crewcuts in the least, so you really want to minimize emails like this. Williams-Sonoma is doing the same dance with its new Home collection, which has its own website and email marketing. You want to tap the crossover interest that exists while not irritating the folks that are totally not interested.

J. Crew pitches its Crewcuts line

Gap, 8/21, 9 pm — New! The Gap T-Shirt Shop for Men and Women
The Gap is promoting its t-shirt shop, which includes a feature that allows you to shop by sleeve length, neckline, color or graphics. Consumers love filters that help them browse more quickly and find what they want. The Gap should have mentioned these “shop by” features in their email.

Buy.com, 8/21, 9 am — Philips 50" Plasma TV Under $2000
Macy’s, 8/21, 4 am — High expectations for fall: free shipping with $100 shoe purchase!
Alloy, 8/22, 1 am — end-of-season clearance, save up to 70%
Kmart, 8/21, 5 pm — Kmart: Big Savings on Back-to-Campus
Coldwater Creek, 8/22, 12 am — Go ahead, take another look. Even better deals during Red Tag J. Jill, 8/21, 6 pm — Tonal colors create graceful looks that are flattering and versatile.
Drugstore.com, 8/21, 10 pm — Get up to 50% off in Stock Up Sale
Banana Republic, 8/21, 11 pm — New must-have dress pants are right on trend for Fall

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