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  • March 2, 2012

AM Inbox: Leap Day recap

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Toys “R” Us, 2/29 — Today Only - Leap Day Cyber Sale! Up to 30% Off Imaginarium, Step2, Electronics & More!
The majority of retailers jumped at the chance to send additional emails on Leap Day. Of the promotional emails sent yesterday, 42% referred to Leap Day, up from 33% on Feb. 29 in 2008. ‘Leap’ was the key word of the day, with the subject lines of the vast majority of Leap Day emails containing the word, although a few retailers decided to focus instead on an ‘extra day’ theme. As in 2008, frogs were a recurring theme in a number of Leap Day emails, making appearances in emails from The Children’s Place, Fingerhut, Kmart, and this one from Toys “R” Us.

Feb. 29, 2012 Toys R Us email
View this email full-sized.

Omaha Steaks, 2/29 — Don't wait another 4 years...
If “Leap” was the word of the day, ‘29’ was number of the day, although certainly to a less extent. Lane Bryant promoted items that cost $29 and less; OfficeMax and Sephora offered free shipping on purchases of $29 or more; Buy.com and TigerDirect offered 29 special deals; and in this email, Omaha Steaks promoted a bundle discounted down to $29.

Feb. 29, 2012 Omaha Steaks email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lowe’s, 2/29 — What Would You Do With an Extra Day?
Sephora, 2/29 — Extra day, extra bonus
Barnes & Noble, 2/29 — It's Leap Day. Extra Day, Save an Extra 25%!
ShopNBC, 2/29 — It only happens once in every 4 years!
The Company Store, 2/29 — This Doesn't Happen Often...
Lane Bryant, 2/29 — 40% Off (We Love You 366 Days A Year)
Kohl’s, 2/29 — Today Only: Leap Into an Extra 20% Off Everything Online + Spend $29 & Get Free Shipping
Newegg, 2/29 — Leap Day Sale: 10 Hot-ticket Quick-Draw Deals
Fingerhut, 2/29 — Fingerhut: Happy Leap Year! Get a SURPRISE Discount – Find Out How!
Sports Authority, 2/29 — Leap into a Heap of Savings - Up to 25% off NIKE!‏
Kmart, 2/29 — Grab Leap Day savings on Sony, Kenmore, Weber and more
TigerDirect, 2/29 — Leap Day Deals: 29 Deals...$29.99 or less...
Disney Store, 2/29 — Limited Time! Celebrate One More Disney Day
Blair, 2/29 — Leap Day 5-hour special: 29% off and free shipping.
CB2, 2/29 — leap day: your last chance to jump on free in-home local delivery.
Buy.com, 2/29 — Leap Into Savings | 29 Deals w/ 29% Back!
The Children’s Place, 2/29 — It's Leap Day - Enjoy Free Shipping + 25% Off Spring Dressy!
Musician’s Friend, 2/29 — Save 15% In Our One-Day Leap Year Savings Event!‏
Urban Outfitters, 2/29 — One Day Only: Take 29% Off!
OfficeMax, 2/29 — Get 20% Off Plus Free Shipping on All Orders $29+
J. Jill, 2/29 — Leap into new springtime Wearever looks.
Orvis, 2/29 — A leap forward in comfort. Comfort-Waist Pants from Orvis.‏
Bloomingdale’s, 2/29 — Men's Spring Styles Take The Leap In Cool Color
Ralph Lauren, 2/29 — Leap Into Spring With Our Pop Polos
Cooking.com, 2/29 — Leap Into Our Biggest Calphalon Savings
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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