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  • August 2, 2012

AM Inbox: Lane Bryant email redesign

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lane Bryant, 8/1 — Try New Genius Fit Jeans - Get Free Shipping
Lane Bryant has redesigned their email template along with introducing a new logo. As with other recent redesigns, Lane Bryant has adopted a white background and less cluttered design (see July 20 AM Inbox). They’re using HTML text on a white background for their navigation bar links, instead of graphical buttons, for a cleaner look and to ensure those links render when images are blocked. They’ve also dropped the paisley 100-pixels-wide stripe running down each side of the design. The main body of the email is still 700 pixels wide, but dropping that stripe effectively slims the design by 100 pixels. In the footer, they drop all the color from their sister brands’ logos and stick to the hard-on-the-eyes light gray text. This redesign follows one last October (see Oct. 11, 2011 AM Inbox).

Here’s the new design (left) and the previous design from a July 27 email:

Aug. 1, 2012 Lane Bryant emailJuly 27, 2012 Lane Bryant email

Ralph Lauren, 8/1 — Congratulations To Our Olympic Athletes
While other retailers are trying to cash in on Olympic excitement with “gold medal deals,” Ralph Lauren is one of the few retailers with a direct link to the Games, since they’re the official outfitter of Team USA. Their role allows them to feature medalists like swimmer Ryan Lochte and gymnast McKayla Maroney in their emails and engage subscribers with editorial content rather than outright promotional content.

Aug. 1, 2012 Ralph Lauren email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 7/30 — Save $10 with this gold-medal offer.
Brookstone, 7/30 — LAST CHANCE: take home gold with our mystery coupon
eBags, 7/30 — Final Hours to Save like a Champion! 25% OFF + Free Shipping
Art.com, 7/30 — 22% off! Time for your staycation
Avon, 7/30 — Christmas In July SALE - Buy 1, Get 1 SAVINGS!
Eddie Bauer, 7/30 — Pack to School. Back to School.
Walmart, 7/30 — Lunch foods they'll love, prices you'll eat up.
Kohl’s, 7/30 — Save on Levi's Jeans for Teens & Kids During the Back-to-School Sale!
Kmart, 7/30 — Fill Back to School & Back to Campus needs at Kmart + all computers on sale
Newegg, 7/31 — EXPLOSIVE DEALS to Jump-Start Your School Year! $279.99 40" HDTV, $139.99 23" LCD Monitor
Disney Store, 7/31 — Recess for Regular Prices! Backpacks & Lunch Tote Savings
Staples, 7/30 — Everyone's favorite subject: savings!
NFLshop, 8/1 — Free Shipping Over $75 on Giants Back-To-School Gear!
Sports Authority, 7/30 — Get Back to Style with UNDER ARMOUR! New Shoes, Clothes & Backpacks
Target, 7/30 — This week at Target: back-to-school must-haves and dress discounts.
Crate & Barrel, 7/31 — Don't sleep on it. Our mattress and bedding essentials sale ends today.
Lands’ End, 7/31 — You asked, we wised up: Sport Knit Pants are back! Plus 20% off Kids' ends today!
Ann Taylor, 8/1 — COLOR POP: Feeling BOLD?
Coach, 8/1 — See Celebrities Spotted With Coach

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