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The latest in marketing strategy, technology, and innovation.

  • December 23, 2008

AM Inbox: JCPenney's multichannel trifecta

>>Merry Email Marketing MAD LIBS. Enjoy them with your colleagues, friends and family. Download some festive fun.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

JCPenney, 12/22 — Only 3 Shopping Days left 'til Christmas!
JCPenney has a nice multichannel trifecta going on with the “after-Christmas wake-up call” call-to-action in this email. They’re using their email channel to drive subscribers to the landing page where they can sign up for a wake-up call to remind them to go to their local JCPenney store for their after-Christmas sale. Along the way they promote their SMS updates. I don’t know if tons of people will use the system, but JCPenney is smart to recognize that multiple channels can be used to promote a single goal.

Click to view this Dec. 22, 2008 JCPenney email full-sized

Crutchfield, 12/22 — Free express shipping offer, e-mail gift cards still available
In addition to promoting gift cards as a last-minute gift option as discussed in yesterday’s AM Inbox, consider promoting e-gift cards, as Crutchfield does here with some added animation flair. E-gift cards are the ultimate last-minute gift, with some retailers able to deliver them within minutes of them being purchased—even on Christmas Day.

Animated portion of Dec. 22, 2008 Crutchfield email

Norm Thompson, 12/22 — Save up to 91%! Winter Sale Preview - email only.
Norm Thompson had a message at the bottom of this email saying that shipping for guaranteed Christmas delivery ended on Dec. 21, adding, “We’re sorry, but overnight delivery is not available at this time.” Was overnight shipping a casualty of the harsh winter weather we’ve been having? Didn’t see similar messages from other retailers.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Spiegel, 12/22 — Stylish New Year's Party Looks ON SALE + FREE Express Shipping Upgrade + No Payments Till June!
Bluefly, 12/22 — Dress Sale: NOW UP TO 50%-70% OFF - Be Ready to Party in 2009!
Toys “R” Us, 12/22 — Bonus Shopping Hours - Select Stores Open 'til 1AM
Old Navy, 12/22 — 60% Off Last-Minute Gifts: Only in Stores
OfficeMax, 12/22 — 3 Days Left to Save - $20 In-Store Coupon
Barnes & Noble, 12/22 — Coupon Inside, plus Last Day for Free Delivery by Christmas
Eddie Bauer, 12/22 — Last Day: Guaranteed Delivery by Christmas
KB Toys, 12/22 — Final Day to Get Holiday Gifts with Express Shipping
Crate & Barrel, 12/22 — Last day to get it to the tree. Next-day air ends 12/23 (11 am CT).
Harry & David, 12/22 — FREE Express Delivery for Christmas - Hours Left!
Cooking.com, 12/22 — LAST HOURS: Order by 11am PST Today for $14.99 Express Delivery with Christmas Arrival
Road Runner Sports, 12/22 — FINAL HOURS for FREE Shipping + Guaranteed Christmas Delivery
Coldwater Creek, 12/22 — ENDS TONIGHT! Shop now for Guaranteed Christmas Delivery
Overstock, 12/22 — FREE OVERNIGHT SHIPPING - ENDS TOMORROW
Macy’s, 12/22 — LAST CHANCE FOR GUARANTEED CHRISTMAS DELIVERY!
Kmart, 12/22 — And Now, a Holiday Treat for You. Today Only!
Lillian Vernon, 12/22 — Tired of Shopping? Here's 20% Off Just for You - Hurry, Only 3 Days!
Office Depot, 12/22 — Thank you for your business: Save $20 today

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